The 2013-2014 MarCom year kicked off with a full house this morning! Attendees had the privilege of hearing from Michelle Hege and Christine Varela of Desautel Hege Communications as they talked about the value of employee engagement.
Those in marketing and communications are always thinking about the brand, and as Michelle and Christine's presentation stated, employees of any organization bring the brand to life. If your internal communications strategy is weak, your next marketing, advertising or communications campaign could be derailed.
If, though, you have strong internal communications and employee engagement, employees naturally live your organization's brand. From your front line workers to your accountants, organizations need good internal engagement tactics to succeed.
We'd like to share a big thanks to Michelle and Christine for presenting and kicking off the MarCom year!
Don't forget! The October breakfast is on Thursday, October 3!