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20 Aug 2013

September 2013 Newsletter

September 2013 Newsletter

September 2013 PROGRAM   

Harnessing the Power of Internal Communications: How High Performing Companies Succeed with Strong Employee Engagement

Successful marketing and communication campaigns often rely on good staff morale, productivity, and a basic knowledge of what your campaign is and what its goals are.   

Join us on September 6 as Desautel Hege Communications CEO Michelle Hege and Partner Christine Varela discuss ways companies big and small can engage all employees while leading successful campaigns. You’ll have a chance to see examples of companies Desautel Hege Communications has worked with and gain the knowledge you will need as you plan your next project or campaign.

Come network with your fellow MarCom members at the first MarCom breakfast of the 2013-2014 year!
September 6
7:00 a.m. – 9:00 a.m.
The Lincoln Center* – 1316 N. Lincoln Street
Register Now
*Parking is free!

Meeting fee details: The meeting fee, which covers breakfast, is $20 for members at the door, $30 for non-members, $5 for student members and $15 for student non-members. (Only full-time students qualify for reduced rates. School I.D. is checked at the door.)


Leslie's Licks

a: to hit or beat
b: to overcome or defeat
c: to outdo or surpass Leslie

Let me be blunt. I get sh*t done. I’ve always been this way. Give me an assignment or project and I jump in with both feet. Granted, this isn’t always seen as a good thing. My style isn’t always “compatible” with others so I’ve learned over the years how to adjust when I need to. 

Not everyone works at the same pace I do, others aren’t that quick to make decisions, some people would rather glorify being “busy” --and let’s be honest, sometimes you have people that just don’t want to do the work. But that doesn’t change the fact that things need to get done. And we all seem to have less time to do more and more work.

For the last six months or so, I’ve been going to Boxing Bootcamp twice a week at Spokane Boxing. The exercise has been good for me, the new friends are great and the coaches push you to improve as they yell and scream in your face. (It’s sooo much fun!) But what I like most is I get sh*t done when I’m there.  In a 3 minute round, you either punch a speed bag as fast as you can, shadowbox to improve your form or spar in the ring to learn the feel of the perfect punch. In 45 minutes I’m gaining new skills and challenging myself to get better.

Being a communicator means getting in the ring everyday and seeing what you can get done in a 3 minute round, and how many rounds you can last. Some days you have to roll with the punches when deadlines are moved up and budgets are cut. Other days, you need to pull your punches and not say what you’re really thinking so you can live to fight another day. Do you have a good “corner man” on your side that can advise you, listen to your concerns and help figure out the best way to win the round? If you don’t have one, find one. Find two. Get a whole team in your corner to help get you through the fight.

Why not have MarCom in your corner? Come spend 45 minutes with us and our presenters each month. The 2013-2014 programming year is shaping up to be a phenomenal one! Our fight card is full of heavy hitters that will present on how to create brand ambassadors, what to do with negative news, improving internal communications, writing a better story for your audience and much more. We can help you go the distance and get a few knockouts along the way as you work to get sh*t done. 
- Leslie Czernik, MarCom President

Join the Internship Committee Revolution!

Spokane is home to major universities that are chock-full of talented marketing and communications students. Eager to set themselves apart and learn the ropes, they’re seeking out quality internships. They’re in luck, since MarCom offers some of the best paid internships in the 509!

Volunteer for our internship committee and help guide the program that was built to develop emerging talent in the Inland Northwest. Here’s how you can help:

  • Assist with speed networking, promotional, and MarCom sponsored events.
  • Judge internship and host applications.
  • Choose the 2014 MarCom interns!

Donate a few hours of your time and make a difference in the future careers of aspiring students. Contact your internship chair, Jonathan Manfredonia at if you want to join the committee revolution.


EXPERT'S EDGE: Pinterest

How to Use Pinterest for Business
by Peyton Scheller, Visit Spokane

Pinterest has recently grown into one of the top social media platforms. It’s no surprise, as dynamic, visual content is imperative to marketing strategies. If your business has a Pinterest account, do you feel you are using it effectively? While a common stereotype is that Pinterest is only for fashionistas and DIYers, there has been a slight shift in demographics as more businesses and brands join the popular platform. In fact, studies show that Pinterest drives more business referral traffic than Google+, LinkedIn and YouTube combined.

As a business, you want to make sure you are getting the most engagement out of your Pinterest account. Here are some tips:

Authorize Your Account
This is a no-brainer, as an authorized account will show more credibility compared to a business using a personal account. It’s easy to set up, just visit and follow the instructions. Pinterest for business also includes instructions on how to add a Pinterest widget to your site, ensuring more web traffic, as well as analytics.  

Post Your Own Content
One of the greatest features to Pinterest is the “re-pin,” which allows users to share your content on their own boards. This is a blessing and a curse to businesses. Blessing, because more people will see your photos and click through to your website. Curse, because you have to be careful that what they’re sharing is really your content. For example, if you use a photo from a photographer that hasn’t given you rights to use their pictures on Pinterest, even if you do have rights to use it on your business website, you could be in trouble. You may credit someone on your post, but if someone shares it and changes the comment and another person shares it and so on, the original source is no longer listed. This obviously can create photo rights issues for whoever is the original source. To be safe, take your own pictures to share, and if you re-pin from other companies, make sure you have permission to do so.

Link, Link, Link
One of the main reasons to have a social media account is to get people to visit your website, right? Make sure that every one of your pins links to your website. This means going through an extra step when uploading pins, but it’s obviously worth the time. After you upload a pin, click back into the pin and select “Edit” to add the website link. It’s tedious, but necessary to direct traffic to your website.

Pinterest isn’t for everyone, but if you have time to develop another social media account for your business I believe Pinterest is worthwhile, especially if you are using the business account effectively. Happy Pinning!


It's Time to Renew Your MarCom Membership!

It’s going to be big. Get ready for the most exciting and dynamic year yet as a member of the Spokane Regional MarCom Association! 

This year, multiple membership levels are available, including the new option to have transferable memberships.

Membership Options


Membership Fee (Annual)

Individual Regular Membership

Only owner of membership on record can attend events/breakfasts as members. No substitutions.


Non Profit Membership

Only owner of membership on record can attend events/breakfasts as members. No Substitutions.


NEW! Corporate Membership/ Transferable (Regular & Non Profit)

Allows for individual attendee substitution at events/breakfasts


Breakfast Fees - Pre Payment

$155 ($25 Savings!)

To renew your membership and learn more about our new membership options, click here

September Sponsor: IntelliPaper 

IntelliPaper® is the world’s leading manufacturer of Intelligent Paper. We create paper products that combine the familiarity of plain paper with the added benefits of digital file storage.  

Our flagship products today are disposable-paper USB flash drives made entirely of plain paper. They are lightweight, low-cost, and 100% recyclable.

Customers can:

1) Send them in the mail as direct-mail campaigns that auto-register users for coupons and other promotions, 2) Produce fun business cards that digitally connect prospects with sellers, and 3) Create product brochures and point-of-sale advertising that connect buyers with live assistance and extra product information.

In essence, our technology can turn any piece of paper—such as a business card or direct mail flyer—into a combination USB thumb drive and wireless communication device. We believe our products represent a new media: providing the first paper-publishable medium that can also store and share electronic data with computing devices.

Final Thought

Muhammad Ali

“The fight is won or lost far away from witnesses – behind the lines, in the gym and out there on the road, long before I dance under those lights.”

-       Muhammad Ali