From Sterling to Umpqua: Managing Communications and Change through a Merger Join us for a discussion with Marty Dickinson, executive vice president and cultural enhancement executive for Umpqua Bank. Last year, Portland-based Umpqua Bank bought Sterling Bank, creating the largest community bank on the West Coast.
Friday, November 7
7:00 am - 7:45 am Networking & Breakfast
7:45 am - 9:00 am Introductions & Program T
he Lincoln Center* – 1316 N. Lincoln Street *Parking is free!
Meeting fee details: The meeting fee, which covers breakfast, is $20 for members at the door, $30 for non-members, $5 for student members and $15 for student non-members. (Only full-time students qualify for reduced rates. School I.D. is checked at the door.)
MarCom membership allows you to attend our monthly breakfast presentations at a reduced rate and learn from marketing professionals around the region. In addition, you will have the chance to engage in quality networking opportunities and your membership dues help fund our student internship program.
The pre-paid option for all nine meetings is just $155 and the transferable option means you can send coworkers to meetings if you can’t attend. If you have a colleague or friend in the industry that would be a good fit for Spokane MarCom, please share this email with them as well! Visit our website and click “login” to begin the renewal process.
If you have questions, contact Kelly Fry at 208-625-5309.
Today’s news cycle is a fast one. Is that a good thing?
Yes and no.
Marketing and PR professionals will someday be faced with a crisis, or some bad news from your organization. A fast news cycle pushes that bad news off the front pages sooner than in the past, for better or worse. But a fast news cycle also means your good news is pushed off the front pages sooner. That’s why it’s important to be precise in getting the attention of your audience and being creative so you keep that attention. And sometimes, the fast news cycle creates a narrative that misleads the public.
Which brings me to Retro Report, the coolest thing the New York Times has ever done (in my opinion, of course). Read more...
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