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17 Oct 2012

November 2012 Newsletter

November 2012 Newsletter


Building Your Social Media Audience

Click here to RSVP and pay for this meeting by Friday, October 26.

November 2, 2012
7:00 a.m. - 9:00 a.m.
The Lincoln Center, Monroe Ballroom (NEW location) 
1316 N Lincoln Street 
Spokane, WA 992

Social Media is now a key part of your marketing toolkit. Now that you have a Social Media Audience, how do you keep it engaged? Darin Watkins of Washington State University will go beyond the basics and show you how his team connects Social Media with Media Relations, with ideas on how you can keep your company top of mind with your audience. Join us November 2nd, 7:00 am for “Building Your Social Media Audience” and see Darin Watkins share:

  • Key successes of Social Media use for WSU.
  • Examples of the failures and what they learned.
  • Where the use of Social Media is going and how to keep it part of your strategies.

Parking is free at the Lincoln Center.

Meeting fee details: The meeting fee, which covers breakfast, is $20 for members at the door, $30 for non-members, $5 for student members and $15 for student non-members. (Only full-time students qualify for reduced rates. School I.D. is checked at the door.)

Cocktails and Conversations Logo



Keys to Writing Effective Surveys

Click here to RSVP for this event (free to members!)

November 13, 2012
5:00 p.m.
The Stack at Steam Plant Grill (Boiler Room)
159 S Lincoln Street 
Spokane, WA 99201

Join us November 13th at 5pm for our first Cocktails and Conversations event of 2012 and learn the in's and out's of writing effective surveys. Take a hands-on approach to survey design and survey planning with Dr Vivek Patil, Associate Professor of Marketing at Gonzaga University and Joanne Vega, Director at Strategic Research Associates. We will work as a group to choose a survey objective, discuss best practices for selecting survey populations, the do's and don'ts of questionnaire design, and understand the basics of measurement.

Cocktails and Conversations is a no-host, quarterly event brought to you by Spokane Regional MarCom Association. These events are free to current MarCom members and cost $5.00 for non-members. Space is limited to 22 and an RSVP is required.



By Alyssa Ando, MarCom President
Alyssa Ando, MarCom President

Last spring, during my transition from MarCom President to Past President, I explained to some that the year seemed to have passed almost too quickly; I felt as though I had settled in my groove just as it ended. Well, as the old adage states, “Be careful what you what you wish for!” I am returning for an unusual second term as president of MarCom, and once again, will have the opportunity to lead the board of fabulous and talented people who willingly serve you, our membership. And these “fabulous people” have a wonderful lineup planned for this year, including: improvements to the Spark Awards judging and gala, an out of market expert for the February workshop, new Cocktails and Conversations small learning groups, and a slew of students already seeking to become a part of our coveted internship program.

In my first newsletter article as president, I quoted the incomparable Shakespeare; a couple months later, I shared my crazy encounter with a roller derby tournament. And I’m sure you all were regaled by stories of last year’s “stink bug tour." During my semi-retirement as MarCom Past President, I tried new hobbies – and learned that five seasons of “Friday Night Lights” did not prepare me for my first season of Fantasy Football. If anything, I’m a mixed bag of new and old experiences, and I embrace all as an opportunity to grow. I’ll continue to share my amblings with you this year, in the spirit of the MarCom mission to network, learn and share. And thank you for voting me back into the groove!


By Kevin Dudley, Spark Awards Judging Chair

Greetings fellow MarCom members! Hard to believe, but the Spark Awards entry packet will be available next month!

This year, we’re planning on improving the judging process in order to ensure that each entry is judged in a fair and thorough manner. Instead of having a MarCom-like organization in another city judge the entries, we’re planning on creating a panel of local marketing and communications professionals to judge entries.
This helps ensure thorough judging in one major way: We can fully monitor the judging process.




The More Things Change, The More they Stay the Same

By Madonna Luers, Public Information Officer, WA Dept of Fish and Wildlife

Madonna Lures

At the risk of sounding like an “old timer,” (yes, that’s me on a landline with a wristwatch!), the more new ways of communicating become available, the more I realize the basic tenets of this business remain the same.

Be available and responsive. Listen carefully. Be honest. Use plain talk, not jargon. Know your audience. Do your homework. Be prepared. Correct mistakes – your own, and those made by others about you.

And to develop and maintain trust, support and credibility, always be the first and best source of all the news about your organization – the good, the bad and the ugly.

These practices serve us well whether we talk to a newspaper reporter who writes a story that’s either read in hand the old-fashioned-way, online via laptops or smartphones, whether we proactively blog, tweet, post on Facebook, or launch a You Tube video clip.

In fact, in today’s 24-7, instantaneous, Internet “news cycle,” accessible virtually anywhere with hand-held mobile units, sticking to these basics may be more important than ever.

Consider how quickly information – or misinformation – about your organization spreads today. One blog is linked to another, “fans” and friends of fans post and re-post with comments, and suddenly you’ve gone “viral.”

When the news is good, the speed of today’s communication technology may make your life easier. When the news is bad, your job just got harder. When the news is ugly, it may be crisis time.

Staying on top of it all may seem daunting, but it reminds me of another basic tenet that I practice and encourage my agency’s staff to use – nutshell your main message and stick to it, repeatedly.

Most importantly, no matter how we communicate with one another, I believe our ultimate success still comes down to the care and feeding of personal relationships. Information technology may help speed our exchanges, but keep in mind that social media can become “anti-social” when there’s virtual anonymity or no real face time with others.

Stick with the basics, and don’t skip a chance to have coffee with that customer!



Are you interested in getting your name in front of a large audience of your peers? Consider sponsoring an upcoming MarCom meeting, social or the Spark Awards. It is your chance to get great exposure for your business while supporting our internship program. Last year, we were able to supply three students with local paid internships in marketing and communications. We could not have done that without the support of our sponsors.

Contact Fundraising Chair, Crystal Schaeffer-Flynn at or 509-242-8291. Sponsorship opportunities are available for the 2012 - 2013 programming year. 



For 100 years, Better Business Bureau has helped consumers find businesses, brands and charities they can trust. BBB was founded on the principle that businesses should uphold the highest ethical standards. Today, we still believe that voluntary self-regulation is the path to a marketplace where businesses and consumers can trust each other. For businesses that apply and are vetted, BBB Accreditation is a symbol of trust showing that a company adheres to higher standards of ethics.  

BBB encourages consumers to ‘investigate before you invest’ and choose ethical companies to feel confident in purchasing decisions. If something goes awry, BBB acts as a neutral party to help facilitate consumer complaint resolution. As scams run rampant with advances in technology, we are a leader in alerting our community to avoid identity theft or financial loss. 

To check out a business, learn more about BBB Accreditation, or stay up-to-date with scams, visit



Toys for Tots logo

Every year, the U.S. Marine Corps Reserve Toys for Tots Program collects new, unwrapped toys during October, November and December and distributes those toys as Christmas gifts to less fortunate children in the community. To help out those in need in our community, MarCom will be collecting new, unwrapped toys again this year for the Toys for Tots foundation. Please bring your donations to the December meeting. 




“The beautiful thing about learning is that no one can take it away from you.” - B. B. King