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24 Apr 2013

May 2013 Newsletter

May 2013 Newsletter


When Good Projects Go Bad: A Candid Conversation with Klündt | Hosmer

Whether you are a client working with an agency, or you are the agency, you'll want to be part of this discussion with Darin Klündt and Rick Hosmer of Klündt | Hosmer – as they look back over their 26 years of experience and discuss projects and situations that got out of whack and what they did to resolve them.  You will be playing the part of a friend in the room as you learn from their experience working on nearly 10,000 branding and marketing projects, hear about the ones that "went bad" and find out what was done to make them better.

Hear how they have learned to keep projects on track and how you can manage relationships and projects in a way that makes it hard for clients (or your boss) to steer the work or the relationship off a cliff. Wait! There is more, they'll talk about real tactics on how to get difficult projects back on track to a successful engagement for everyone.

Don't miss this meeting, it's gonna be a fun one!

Click here to RSVP before April 26!

Meeting fee details: The meeting fee, which covers breakfast, is $20 for members at the door, $30 for non-members, $5 for student members and $15 for student non-members. (Only full-time students qualify for reduced rates. School I.D. is checked at the door.)



Tell yo kids, tell yo wife – the 2013 Spark Awards are April 24! Be at the Lincoln Center to see what projects and campaigns are this year’s Spark Award winners. Tyler Tullis, your MarCom Membership Chair will emcee our premier event. Don’t miss out!

The Lincoln Center

Click here to RSVP and pay for this exciting event!


April 24, 2013
Networking: 5:00 p.m.– 6:00 p.m.
Dinner & Awards (no host bar): 6:00 p.m.– 8:00 p.m.

The Lincoln Center, Monroe Ballroom
1316 N Lincoln Street 
Spokane, WA 99201

Parking is Free for The Lincoln Center.

Meeting fee details: The event fee is $45 for members at the door or online, $50 for non-members, $20 for student members and $25 for student non-members. (Only full-time students qualify for reduced rates. School I.D. is checked at the door.) 


Cocktails and ConversationsHow Loyalty Programs Improve Your Bottom Line

We all know a happy customer can be your best brand advocate. But how do you keep that customer loyal and engaged? What reward do they get out of staying with you versus running to your competition? 

Join us May 22nd for our 2013 Cocktails and Conversations event, “Happy Customers = Happy Companies – How Loyalty Programs Improve Your Bottom Line” presented by Sunny Matteson, Director of Marketing - Red Lion Hotels. 

Loyalty programs aren’t just for the hospitality industry. Regular customers who return again and again like to know their dedication is appreciated. Come learn from Sunny on how you can add to your marketing mix an effective loyalty program as she shares the strategy, structure, stats and successes of the Red Lion R&R Club.

Cocktails & Conversations is a no-host, quarterly event brought to you by Spokane Regional MarCom Association. These events are free to current MarCom members and cost $5.00 for non-members. Space is limited to 20 and an RSVP is required.


May 22, 2013
5:00 p.m.
Ripples Riverside Lounge Patio, Red Lion River Inn
700 N. Division Street
Spokane, WA 99202



Busy Bees

For me and my industry, spring signals the return of insects that emerge from hibernation, and our insect traps moving out the factory door onto to store shelves. But I’m not the only one “buzzing.” Spring is also the busiest time of year for the MarCom Board of Directors, as we work hard on the Spark Awards: Collaborating with a graphic design student for all collateral, calling potential sponsors, putting on the Drop-off Party, selecting hardware for awards, producing a teaser video (and a secret event video!), coordinating judging for the entries, electing MarCom interns, press checking the invitations and award inserts, scripting the program, throwing a centerpiece-making party, gathering raffle items, stuffing swag bags – and scratching our heads as to whether Tyler “The Rock” Tullis actually thinks he’s Dwayne Johnson, or is merely a devoted method actor. Either way, no one break the news to him until after he successfully emcees the Spark Awards!

We’ll see you April 24 for the most anticipated marketing and communications event of the year. I can’t wait to see the board’s work flourish – and all your hard work of 2012 recognized and rewarded for a job well done! As bees tend to be the symbol of good work ethic and the “get ‘er done” attitude, I hope your work this spring keeps you buzzing – and creating buzz.

- Alyssa Ando, MarCom President



On Monday, the American people yet again experienced an inexplicable tragedy - the bombings at the Boston Marathon. This brought forth a whole slew of questions to the American public - and to marketers like ourselves. How do you respond in the wake of tragedy? As marketers, we must keep in mind that compassion and common sense should be at the forefront of our contingency plan. Below are links to articles geared toward responding appropriately when tragedy strikes.


Since 1986, the Journal has been providing breaking local business news of Inland Northwest companies, entrepreneurs and key business leaders. Over the years, the Journal’s news department has developed relationships with many of MarCom’s members as they advocate for their clients, as well as, on the ad side as we’ve placed numerous award winning campaigns to inform our readers on behalf of these client companies. As we launched the Journal of Business 28 years ago, our stated mission was to be “Your Business Partner” and still is today.



Albert Einstein

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein