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20 Oct 2016

MarCom Mumblings: Holiday Gift Guide

MarCom Mumblings: Holiday Gift Guide

Your boss just walked in and asked how the client holiday gift ideas are coming. You break into a cold sweat realizing that the email she sent you is at the bottom of the endless list you’ve been working on for the last six months. Thankfully, the phone rings and she steps out of the office and on to other things. You blast out a quick email to your promo guy and all is right in the world.

Let’s face it, we all procrastinate in different areas and client gifts are no exception. Below, you’ll find a few ideas to help you get a jump-start on finding just the right item, taking all the worry and hassle out of the process.

Start sooner than later

The first thing to decide is when you plan to actually hand out your gifts. This will help you figure out how much time you’re going to need to either hand-deliver or mail them before your recipients have left the office for vacation. Keep in mind that you may need some time to wrap your gifts and/or combine them with a few other items after they’ve arrived. When it comes to ordering the item itself, plan on about two to three weeks from start to finish, unless you’re doing a custom overseas item, which can take months. Otherwise, your promotional consultant will have lots of options that can even be done in a week. Just remember that the longer you wait, the factory may or may not have stock, especially if it was a hot item for the holidays. A well thought out plan can make life a lot less difficult while you’re wrapping up your fourth quarter projects.

Know your client

Some companies have limits on the value of employee gifts. Others might only allow a gift if it’s something that can be shared among the office (think food!). If you’re looking for a wearable item, trying to guess the recipient’s size can be tricky and could even do you more harm than good, if you guess wrong.

Strike a balance

Since you’re going to be placing a bulk order on whatever you’ve decided on, you’ll want to make sure it’s going to be a good fit for most everyone on your list. Things like blankets, drinkware (tumblers, water bottles, etc.), power banks, flashlights, and most importantly, CHOCOLATE, are all great options to consider. Plus, each category has a wide range of pricing/options for every budget. Another nice touch is to find an item that has retail inspired packaging to make it stand out from an ordinary business gift.

Most importantly, use your promotional consultant to help guide you to just the right item. They’ll need to know a little bit about the recipients, the amount you have budgeted for the gifts, and how many items you’ll need. Follow these steps and you’re sure to “wow” your clients…and your boss!

 

By Jed Spencer, Spokane MarCom Finance Chair