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22 Jan 2013

February 2013 Newsletter

February 2013 Newsletter


What are you Broadcasting? With Shawne Duperon

Do you want to be a rock star on-camera when promoting your product, public initiative or special event? What you are “broadcasting” personally and professionally when networking, leading a group or marketing for your company? Join us Feb 1st for the MarCom Professional Development Workshop featuring international speaker and six-time EMMY winner Shawne Duperon.

At this event you’ll learn: 

  • On-Camera techniques and tips that will make you successful while talking to the media.
  • How to “broadcast” the best message to keep your strategic relationships strong.
  • Ways to keep reporters and editors coming back for more.

Who should Attend:

  • CEO’s
  • Public Officials
  • Community Liaisons
  • Marketing/PR Professionals
  • Small Business Owners
  • Customer Service Reps
  • The First Point of Contact for Your Company

Friday, February 1, 2013
7:00 am - 9:00 am Networking & Breakfast Presentation
7:00 am - 11:00 am Full Workshop including breakfast
The Lincoln Center, Monroe Ballroom (NEW location) 
1316 N Lincoln Street
Spokane, WA 99201

RSVP Now for this excellent development opportunity!



If you’re still thinking about renewing your 2012-2013 MarCom membership, do it before the workshop and pay the member price! MarCom members pay $15 less to attend Shawne’s workshop, not to mention additional savings to all events this spring: Monthly meetings, Spark entries, Spark Awards and Cocktails & Conversations. Visit our Membership page and renew your membership before the workshop.



As we approach this year’s workshop, I find myself taking a hard look at how I am “broadcasting," both personally and professionally. More specifically, a new puppy in the Ando household has me seriously questioning my communication methods. Jasper, my new puppy, seems to have the attention span of a gnat, not unlike some consumers; and unless I’m dangling a treat in front of his nose, he has no interest in listening to me or what I’m “broadcasting."


Not to worry, we didn’t invite the Dog Whisperer for our February workshop at my whim (And why not!). But we are bringing Shawne to Spokane to help all of us learn how to better project our intended message. She’ll aid attendees through hands-on exercises to help with media training and interview skills; as well as techniques to “broadcast” properly on behalf of an organization, whether in person, on the phone or online. With so much of business dependent on relationships today, making sure you or the people within your organization are “broadcasting” the best message will help keep those relationships strong.

We look forward to seeing everyone for our annual workshop, and I hope you appreciate us bringing an out-of-market expert to give fresh content on this topic. And just maybe I’ll learn new messaging techniques for Jasper!

Alyssa Ando, MarCom President


There are just 42 days for you to get your Spark Award entries together! On Feb. 27, we’ll be at Dean Davis’ studio from 4:00 p.m. – 6:00 p.m. once again for the Spark Awards Drop-Off Party. Come network with your fellow MarCom members!

Access the Entry Packet Here

The Spark Awards will be April 24 at The Lincoln Center. Bring your friends! If you’d like to be a judge for this year’s Spark Awards, contact Kevin Dudley.

Reminder: Entries must be projects completed during the 2012 calendar year.


It’s never too early to submit your 2013 summer host and internship applications!
Applications are posted, and the deadlines have been set! We are proud to be one of the few organizations in the Spokane area who provides PAID internship opportunities to local students.
  • Student applications are due no later than February 27, 2013
  • Host Organization applications are due no later than March 1, 2013
Download the application today! Don’t miss your opportunity to participate in the most coveted marketing and communications internship program in Spokane!


Gonzaga University Speed Networking

Are you ready to meet the next generation of marketing professionals? In cooperation with Gonzaga University's PRSSA Chapter, we will be holding our first (and only!) student-to-professional speed networking event on Monday, February 25th, at 6 PM.

Professionals will have the chance to glean over student resumes, hear their elevator pitches, and give them tips about what made them successful in their careers and suggest how the students can leverage these experiences in their upcoming job searches.

The job market is tough. This is a great way for all of us to give back to the student community and help them best represent themselves; ensuring our best local talent stays local.

Pre-register to attend as a professional (or a student!) here.



How Transparent is Transparent? Chelsea Dannen

by Chelsea Dannen, Better Business Bureau 

Public relations and marketing pros have a common mission: get our audience to feel, believe, or do something. We are constantly choosing the best words, graphics and mediums to get our point across.
When your point is positive, crafting the message to your audience can be fun. But how do you get your audience to take action when your message isn’t what your audience wants to hear? When a business is in a position to broadcast potentially controversial or negative information, they are often faced by not only legal road blocks, but also ever-vague ethical road blocks. How transparent should you be? How will your message affect brand perception? 
Instagram recently confronted this issue when they released updates to their Terms of Service and Privacy Policy. Users were furious about the changes that gave Instagram the right to, “display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”
Obviously, this is a big deal. Whether or not the updates to the Terms of Service are appropriate, it was Instagram’s responsibility to clearly announce the changes, so they get an A+ in transparency. What they didn’t do well, was intentionally explain to users how they should react. Co-founder, Kevin Systrom, immediately addressed concerns on the company’s blog to help alleviate confusion and dissonance, but it appeared as a surprise afterthought to a reaction that should have been anticipated.
Building trust with your customers starts with one thing: telling the truth. As marketing professionals, it’s our responsibility to use our skills for good, not evil. We must be honest in that which we speak, write, edit, tweak, sing, and shout about, and guide our audience in taking action. The path of honesty isn’t always the easiest. Just ask any major brand ordered to pay fines for not disclosing vital details.
Make the effort to question your message; is it transparent? Are you proud of how you’re portraying the situation? Just remember, your audience is more likely to feel, believe or do what you want them to, if you make the effort to be honest and transparent as a human being, a communicator, and an organization. 



NBS PromosNBS Promos Logo
As Spokane’s premier, locally owned and operated promotional products firm, NBS Promos, Inc. has been serving this community since 1991. We will strive to earn your continued trust through creative ideas, prompt customer service and a “can-do” attitude. Whether you’re looking for ideas on how to increase sales, motivate employees, or thank your existing clients/customers, we can help. If you haven't tried us yet, please give us a call. We've got it!

KREM 2 is part of Belo Corp. (BLC), one of the nation’s largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. In Spokane Belo operates KREM 2 (CBS) - Spokane’s #1 rated television station, KSKN 22 – Spokane’s CW Network, and NWCN – the areas only Regional News Network.

Red Lion HotelsRed Lion Hotels Logo
Red Lion Hotels Corporation is a publicly-traded hospitality and leisure company (NYSE: RLH) with two primary divisions including Red Lion Hotels and TicketsWest. Red Lion owns, operates and franchises 49 hotels in nine Western states and one Canadian province. With more than 2,300 employees in all, nearly 400 Red Lion associates work in Spokane at the corporate office and two hotels. The company also owns and operates an entertainment and event ticket distribution business that includes TicketsWest, WestCoast Entertainment and Best of Broadway Spokane. Best of Broadway Spokane is currently celebrating its 26th season with Tony nominated hits such as Rock of Ages, War Horse and West Side Story. Red Lion Hotels Corporation began as Goodale & Barbieri in 1937 and became Cavanaughs and WestCoast Hospitality Corporation before purchasing and assuming the Red Lion®; brand in 2001.



“Good leadership consists of showing average people how to do the work of superior people."
- John D. Rockefeller