It may seem obvious that Digital Marketing is driven by data, but a surprising number of people go by their gut or use the wrong data in their campaigns. In this session you’ll learn:
Where to find good data.
How to decide what you can use and implement.
How to measure the effectiveness of your data-driven strategy.
Friday, December 6th
7:00am - Breakfast & Networking
8:00am - Introductions & Program Presentation
Herak Club Room - McCarthey Athletic Center, Gonzaga University (801 N Cincinnati St, Spokane, WA 99258)