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19 Nov 2014

December 2014 Newsletter

DECEMBER 2014 PROGRAM

Build an Event Marketing Plan

You've planned an amazing event, but how do you get people there? Will the media care? Creating a comprehensive marketing plan to fill the seats is just as important as the event itself.

Join us for a discussion on event marketing with panelists Lerria Schuh, West Coast Entertainment, vice president marketing and sales; Crystal Schaeffer-Flynn, event consultant; and Elizabeth Giles, Inland Northwest Blood Center, marketing and communication officer.

Friday, December 5

7:00 am - 7:45 am Networking & Breakfast

7:45 am - 9:00 am Introductions & Program

The Lincoln Center* – 1316 N. Lincoln Street

*Parking is free!

Register Now

Meeting fee details: The meeting fee, which covers breakfast, is $20 for members at the door, $30 for non-members, $5 for student members and $15 for student non-members. (Only full-time students qualify for reduced rates. School I.D. is checked at the door.) TOYS

 

FOR TOTS DRIVE

It’s the holiday season! Toys for Tots will be at our December breakfast – please bring an unwrapped toy to donate! You will also be able to donate money to Toys for Tots at registration.

 

RENEW YOUR MARCOM MEMBERSHIP!

MarCom membership allows you to attend our monthly breakfast presentations at a reduced rate and learn from marketing professionals around the region. In addition, you will have the chance to engage in quality networking opportunities and your membership dues help fund our student internship program.

Visit our website and click “login” to begin the renewal process. If you have questions, contact Kelly Fry at 208-625-5309.

 

THE SCENE: IS RESEARCH ALWAYS NECESSARY?

"If I had asked people what they wanted, they would have said, ‘faster horses.’”

- Henry Ford

Henry Ford, as you might recall, developed the first affordable automobile. It changed our way of life and is – in my opinion – one of the two greatest inventions ever (the other being the personal computer).

That quote, though, flies in the face of what many of us do quite often: research. If Ford did research on what the public wanted back in his time, nobody would have said, “You know, I need a motorized vehicle with a combustion engine to get me from place to place. My old horse isn’t doing the job as fast as I need it to.”

Innovative companies don’t always think about what their customers want; rather, they think about what their customers need. Read more... 

 

DECEMBER PROGRAM SPONSOR: 6TH MAN MARKETING

Sixth Man Marketing is a data-driven online marketing firm in beautiful Spokane, Washington. We help our clients increase revenue by optimizing their presence on the Internet. We do this by working with them to establish business goals and supporting KPI’s (key performance indicators), increasing relevant traffic (from sources most likely to buy), gleaning insight from analytics, and turning website visitors into customers.

Our multi-disciplinary team of online marketing professionals bring together decades of experience in their respective fields of: Analytics, Search Engine Optimization (SEO), Usability, Conversion Rate Optimization, and Marketing Communications. Learn more about Sixth Man Marketing at www.sixthmanmarketing.com.

 

FINAL THOUGHT