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When you’re working with a professional designer, do they struggle to understand your point-of-view? Are you wondering how to help them develop the best possible design that represents your campaign? Struggle no longer!  Here are five simple tips to help get your designer on the right track: Tip 1: Designing Program It’s really important that you let your designer know that Publisher is the best program to design in. How else can you send the file to everyone in your office for feedback? Sometimes designers might w… Read More >


19 Nov 2014

DECEMBER 2014 PROGRAM Build an Event Marketing Plan You've planned an amazing event, but how do you get people there? Will the media care? Creating a comprehensive marketing plan to fill the seats is just as important as the event itself. Join us for a discussion on event marketing with panelists Lerria Schuh, West Coast Entertainment, vice president marketing and sales; Crystal Schaeffer-Flynn, event consultant; and Elizabeth Giles, Inland Northwest Blood Center, marketing and communication officer. Friday, Decembe… Read More >


22 Oct 2014

NOVEMBER 2014 PROGRAM From Sterling to Umpqua: Managing Communications and Change through a Merger Join us for a discussion with Marty Dickinson, executive vice president and cultural enhancement executive for Umpqua Bank. Last year, Portland-based Umpqua Bank bought Sterling Bank, creating the largest community bank on the West Coast. Friday, November 7 7:00 am - 7:45 am Networking & Breakfast 7:45 am - 9:00 am Introductions & Program T he Lincoln Center* – 1316 N. Lincoln Street *Parking is free! … Read More >


02 Sep 2014

SEPTEMBER 2014 PROGRAM Doing Good While Doing Well: Tips for Successful Cause Marketing When a business and a nonprofit come together for a greater good, the results can be beneficial for all involved. Learn the ways to make it work for your company or organization. What are the expectations from both sides and how do you measure your results? Find out from our experienced panel, featuring Founder and CEO of Crowdswell Eric Dahl, Avista Senior Communications Manager Jessie Wuerst and Vanessa Behan Crisis Nursery Development … Read More >


21 Apr 2014

MAY PROGRAM: FRIDAY, MAY 2 "How to be a Good Client: Creating a Healthy Client-Agency Relationship" Agencies rely on their clients and clients rely on their agencies. It's a two-way relationship that must be healthy in order for both to be successful. Our May breakfast will feature a panel of local marketing and communication professionals discussing the right and wrong ways to work with clients and agencies. Our panelists are: Shawn Davis, Zipline Interactive Lucinda Kay, Let it Shine D… Read More >


04 Apr 2014

APRIL PROGRAM: FRIDAY, APRIL 4 "Leading Change Communication" When change occurs, there is an important marketing and communications element that must be used strategically. Join us April 4 as Ketti Mulrine, Change Manager for IKEA, will present on leading change communication. During this presentation, you'll learn the role of strategic communication and what to focus on when leading a change process. You'll also learn about the impact people can have on your objectives, as well as tips on how to manage resista… Read More >


20 Feb 2014

MARCH PROGRAM: FRIDAY, MARCH 7 "Building Brand Ambassadors" When you talk about your brand, your company, your work....how much does it resonate with your customers and the larger public? When other people talk about your brand, your company, your work....does that resonate more? Years ago, STCU realized that its members were its best possible brand ambassadors and began using testimonials on all of its communication channels. Hear how the process has evolved over time and what the credit union has learned about do… Read More >


17 Jan 2014

FEBRUARY PROGRAM & WORKSHOP: THURSDAY, FEB 6 "Brand Storytelling: How to Captivate and Transform Your Audience with Great Stories" Lisa Gerber of Big Leap Creative will teach you how to use great stories to transform your audience. In this workshop, you'll learn: What makes a great story and how it adds value The types of content that grows business How to tell a better story in your social, email and website content Editing tips and tactics If you have a website, a social media pr… Read More >


26 Nov 2013

December 2013 Newsletter DECEMBER 2013 PROGRAM   Register now for our December media panel breakfast! Creating a Healthy Media-Spokesperson Relationship Featuring: Pia Hallenberg, The Spokesman-Review Jeff Humphrey, KXLY Linn Parish, The Journal of Business Our panel will discuss the right ways and the wrong ways to work with the media, from pitching them correctly to understanding why your story or issue did or didn't get covered. Friday, December 6 7:00 am - 7:45 am Networking & Breakfast 7:45 am - 9:… Read More >


16 Oct 2013

NOVEMBER 2013 PROGRAM   Dousing the Flames of an Exploding Crisis Charlie Powell, the Senior Communications Manager of the WSU College of Veterinary Medicine, will show you how fast a crisis can explode, what steps you can take to stop the spread of the wildfire and how to prevent it from happening in the first place. Charlie has dealt with Mad Cow Disease scares, PETA demonstrations and other crises. Come learn how you can escape the threat of a potential crisis at your workplace. Friday, November 1 … Read More >


20 Sep 2013

OCTOBER 2013 PROGRAM   Register today for the THURSDAY, Oct. 3 MarCom breakfast! When Negativity Reigns: Handling Negative Nancys in a Smart Manner Haters Gonna Hate! When an anonymous person says something bad about your company or organization on the Internet, how do you handle it? What about when a news outlet asks about a negative perception? Or when a reviewer gives your product a negative review? Do you fight back, or do you let it simmer? Join us on THURSDAY, Oct. 3 and hear from a panel of local marketing a… Read More >


20 Aug 2013

September 2013 Newsletter September 2013 PROGRAM    Harnessing the Power of Internal Communications: How High Performing Companies Succeed with Strong Employee Engagement Successful marketing and communication campaigns often rely on good staff morale, productivity, and a basic knowledge of what your campaign is and what its goals are.    Join us on September 6 as Desautel Hege Communications CEO Michelle Hege and Partner Christine Varela discuss ways companies big and small can engage all employees while leading su… Read More >


15 May 2013

June 2013 Newsletter JUNE 2013 PROGRAM  Dussault Winner Presentation: Shriners Hospitals for Children - Spokane Join us for the last MarCom presentation of 2012-2013 and hear from the Public Relations team from Shriners Hospitals for Children - Spokane present their Dussault Award winning marketing campaign "Face Off." Sally Mildren of Coordinated Care in Tacoma (formerly of Shriners) and Kristin Monasmith of Shriners will share how they addressed a critical business need with this multi-layered marketing campaign designed to incr… Read More >


24 Apr 2013

May 2013 Newsletter MAY 2013 PROGRAM  When Good Projects Go Bad: A Candid Conversation with Klündt | Hosmer Whether you are a client working with an agency, or you are the agency, you'll want to be part of this discussion with Darin Klündt and Rick Hosmer of Klündt | Hosmer – as they look back over their 26 years of experience and discuss projects and situations that got out of whack and what they did to resolve them.  You will be playing the part of a friend in the room as you learn from their experience working … Read More >


14 Mar 2013

April 2013 Newsletter APRIL 2013 PROGRAM  MarCom Geek Panel The experts from Lunchbox LLC, North by Northwest, Rainmaker Creative, Sixth Man Marketing, Unleashed Online Media and Zipline Interactive will present what you need to know for Digital Messaging, Execution, Campaigns and Measurement of your projects. It's time to embrace your inner geek and join MarCom for our first ever Geek Panel! Come and learn from Spokane's marketing and technology "geeks" what is involved to sell your C-suite on the best customer experience for y… Read More >


01 Mar 2013

March 2013 Newsletter Seizing the Opportunity: Media Placement in a Dynamic Landscape You've learned the skills to express your message clearly when you win precious media coverage. But how do you get in front of them to start the dialogue, and cut through all the noise to gain your client, company or spokesperson a place in the right conversations? Join us March 1st for Seizing the Opportunity: Media Placement in a Dynamic Landscape, presented by Brian Coddington of Hill + Knowlton Strategies. In a media environment where the only constant is ch… Read More >


22 Jan 2013

February 2013 Newsletter FEBRUARY 2013 DEVELOPMENT WORKSHOP  What are you Broadcasting? With Shawne Duperon Do you want to be a rock star on-camera when promoting your product, public initiative or special event? What you are “broadcasting” personally and professionally when networking, leading a group or marketing for your company? Join us Feb 1st for the MarCom Professional Development Workshop featuring international speaker and six-time EMMY winner Shawne Duperon. At this event you’ll learn:  On… Read More >


15 Jan 2013

January 2013 Newsletter JANUARY 2013 NEWSLETTER Happy New Year! No program for January - see you in February at our Workshop! FEBRUARY DEVELOPMENT WORKSHOP  What are you Broadcasting? With Shawne Duperon When it comes to marketing, what are you broadcasting? What's the overwhelming signal you give off whether you're leading a project, networking at an event, posting on Facebook or being interviewed on camera? Join us for our February Development Workshop "What Are You Broadcasting?" featuring six-time EM… Read More >


21 Nov 2012

December 2012 Newsletter DECEMBER 2012 PROGRAM Branding Your Business: NO-LI BREWHOUSE   Click here to RSVP and pay for this meeting by Friday, December 4.  December 7, 2012 7:00 a.m. - 9:00 a.m.  (Networking Breakfast: 7:00 a.m. - 8:00 a.m., Presentation: 8:00 a.m. - 9:00 a.m.) The Lincoln Center, Monroe Ballroom (NEW location)  1316 N Lincoln Street  Spokane, WA 99201 You love your craft beers and brands. Serving and meeting the needs of customers is priority #1. Product relevance is p… Read More >


17 Oct 2012

November 2012 Newsletter NOVEMBER 2012 PROGRAM Building Your Social Media Audience Click here to RSVP and pay for this meeting by Friday, October 26. November 2, 2012 7:00 a.m. - 9:00 a.m. The Lincoln Center, Monroe Ballroom (NEW location)  1316 N Lincoln Street  Spokane, WA 992 Social Media is now a key part of your marketing toolkit. Now that you have a Social Media Audience, how do you keep it engaged? Darin Watkins of Washington State University will go beyond the basics and show you how his team connect… Read More >


02 Oct 2012

October 2012 Newsletter OCTOBER 2012 PROGRAM How to Become a Marketing Technologist Click here to RSVP and pay for this meeting by Wednesday, October 3rd.  October 5, 2012 7:00 a.m. - 9:00 a.m. The Lincoln Center, Monroe Ballroom (NEW location)  1316 N Lincoln Street  Spokane, WA 99201 Parking is free for The Lincoln Center. It’s no secret marketing and public relations have been toppled over by changing technology in the past decade. Customers are using the web to find solutions to their… Read More >


22 Aug 2012

September 2012 Newsletter SEPTEMBER 2012 PROGRAM Behind the Scenes of Hoopfest by Kirstin Davis, Spokane Hoopfest Association Click here to RSVP and pay for this meeting by Friday, August 31.  September 7, 2012 7:00 a.m. - 9:00 a.m. The Lincoln Center, Monroe Ballroom (NEW location) 1316 N Lincoln Street Spokane, WA 99201 Parking is free for The Lincoln Center. Ever wonder what it takes to plan, promote and put on the world’s largest 3-on-3 street basketball tournament? Join Kirstin Davis and team from … Read More >


17 May 2012

June 2012 Newsletter JUNE 2012 PROGRAM Dussault Award Winner: Stink Bug Trap Product Launch by RESCUE! Pest Control Products Click here to RSVP and pay for this meeting by Friday, May 25th.  June 1, 2012 7:30 a.m. - 9:00 a.m. Herak Club Room at Gonzaga's McCarthey Athletic Center  801 N. Cincinnati, Spokane, WA 99201 Join us as the team from RESCUE! Pest Control Products presents on their Dussault Award winning Stink Bug Trap Product Launch. More than just bug traps! Come prepared to learn about the RESCUE! M… Read More >


24 Apr 2012

May 2012 Newsletter MAY 2012 PROGRAM "Shake Up Your Advertising: If It Ain't Broke, Break It" by Tony Hines from BHW1 Click here to RSVP and pay for this meeting by Friday, April 27th.  May 4, 2012 7:30 a.m. - 9:00 a.m. Herak Club Room at Gonzaga's McCarthey Athletic Center  801 N. Cincinnati, Spokane, WA 99201 Everyone knows the tried-and-true rules of marketing. The only problem is: what's tried is no longer true. Today, more than ever, it's time to re-think how - and often why - y… Read More >


22 Mar 2012

April 2012 Newsletter APRIL 2012 PROGRAM Pinterest & Blogs for Business by Josh Wade Click here to RSVP and pay for this meeting by Friday, March 30th. Join us as Josh Wade from Nectar Tasting Room discusses Pinterest & Blogs for Business. April 6, 2012 7:30 a.m. - 9:00 a.m. Herak Club Room at Gonzaga's McCarthey Athletic Center 801 N. Cincinnati, Spokane, WA 99201 Parking is free for MarCom meetings in the lot south of the Herak room on the Gonzaga campus. Meeting fee details: The meeting fee, which covers breakfast, is … Read More >


20 Feb 2012

March 2012 Newsletter NEW WEBSITE LAUNCHED Hello MarCom Members & Friends, We’ve launched our new website and it comes with some great new features, including a new and improved member directory! To get started, we're asking for your help.  Please click on the image above, then enter your email address (the one that this email was sent to) and click "submit" so we can email you a link to change your password. Then, you can login to your account, change your password, and make any other necessary updates to y… Read More >