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03 Oct 2013

Anonymous online comments can impact your business. Luckily, we had a panel of marketing and communication veterans that spoke today about the wise ways to handle negative comments, news and reviews. Melanie Rose, the Director of Communications at the Central Valley School District, hit the nail on the head when she said some people are online to troll, while others just want to be heard. It's the latter group that brands should focus on. Stephanie Cates, the Marketing Director at RESCUE!, shared her experience with negative revi… Read More >

06 Sep 2013

September Breakfast Rewind The 2013-2014 MarCom year kicked off with a full house this morning! Attendees had the privilege of hearing from Michelle Hege and Christine Varela of Desautel Hege Communications as they talked about the value of employee engagement. Those in marketing and communications are always thinking about the brand, and as Michelle and Christine's presentation stated, employees of any organization bring the brand to life. If your internal communications strategy is weak, your next marketing, advertising or communications campaign could be de… Read More >

By Kevin Dudley, Spark Awards Judging Chair Greetings fellow MarCom members!     Hard to believe, but the Spark Awards entry packet will be available next month!     This year, we’re planning on improving the judging process in order to ensure that each entry is judged in a fair and thorough manner. Instead of having a MarCom-like organization in another city judge the entries, we’re planning on creating a panel of local marketing and communications professionals to judge entries. &nb… Read More >