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 MarCom Mumblings | I'd Give You a Cookie... Oh my, how the cookie is crumbling. Last month, Google announced it will begin phasing out all third-party cookie-based tracking from it’s popular Chrome browser over the next 2 years. This comes on the heels of increased privacy regulations for third-party cookie tracking (think GDPR and the recent California Consumer Privacy Act) which continue to change the landscape of how online advertisers strategize their ad spend. The Chrome browser, which holds a staggering 69% desktop market share globally, will follow a host of other browser… Read More >

23 Jan 2020

February 2020 Newsletter                 p{ margin:10px 0; padding:0; } table{ border-collapse:collapse; } h1,h2,h3,h4,h5,h6{ display:block; margin:0; padding:0; } img,a img{ border:0; height:auto; outline:none; text-decoration:none; } body,#bodyTable,#bodyCell{ height:100%; margin:0; padding:0; width:100%; } .mcnPreviewText{ display:none !important; } #outlook a{ paddi… Read More >

MarCom Mumblings | Reanalyze Your 2020 Budget January has almost passed and 2020 is off to a fast start! Have you taken time to reanalyze this year’s budget? Reviewing your strategies and plans is important throughout the year and even more so at the beginning of it. Whether your year starts on January 1 st or another date, reevaluating and adjusting to meet your member and customer needs is important. Budgets are drafted way in advance of the approval deadline and goals can change over time. It’s always better to be prepared for shifts in your market or overall industry… Read More >

26 Nov 2019

December 2019 Newsletter   p{ margin:10px 0; padding:0; } table{ border-collapse:collapse; } h1,h2,h3,h4,h5,h6{ display:block; margin:0; padding:0; } img,a img{ border:0; height:auto; outline:none; text-decoration:none; } body,#bodyTable,#bodyCell{ height:100%; margin:0; padding:0; width:100%; } .mcnPreviewText{ display:none !important; } #outlook a{ padding:0; } img{ -ms-interpolation-mode:bicubic; } table{ mso-table-lspace:0pt; … Read More >

MarCom Mumblings | End of Year Marketing Planning While 2019 seems to be rushing to a close, it’s never too late to get a marketing strategy set up for success for the new year. The end of the year is a good time to do an audit of your marketing from 2019 in order to plan for the year ahead. Understanding your content and what worked for you in the previous year can save you a lot of time and money. Take a look at your social media analytics. You can see what your followers interact with the most and set up plans that feed off similar content. As you look ahead, make sure you … Read More >

28 Oct 2019

November 2019 Newsletter p{ margin:10px 0; padding:0; } table{ border-collapse:collapse; } h1,h2,h3,h4,h5,h6{ display:block; margin:0; padding:0; } img,a img{ border:0; height:auto; outline:none; text-decoration:none; } body,#bodyTable,#bodyCell{ height:100%; margin:0; padding:0; width:100%; } .mcnPreviewText{ display:none !important; } #outlook a{ padding:0; } img{ -ms-interpolation-mode:bicubic; } table{ mso-table-lspa… Read More >

 MarCom Mumblings | Social Media In Your Community Being a part of Horizon Credit Union the last two years has been a very eye-opening experience. I had no idea how impactful credit unions nationwide are to their communities. In these days of digital communication there is no better way to display your core values and community outreach better than utilizing social media. Any industry, large or small, can benefit from giving back to your community and showcasing your efforts via social media platforms. Sharing your community outreach stories are more important than ever since younger gen… Read More >

24 Sep 2019

October 2019 Newsletter                 p{ margin:10px 0; padding:0; } table{ border-collapse:collapse; } h1,h2,h3,h4,h5,h6{ display:block; margin:0; padding:0; } img,a img{ border:0; height:auto; outline:none; text-decoration:none; } body,#bodyTable,#bodyCell{ height:100%; margin:0; padding:0; width:100%; } .mcnPreviewText{ display:none !important; } #… Read More >

23 Sep 2019

MarCom Mumblings | Why Join MarCom Hi! I’m Morgan, your current MarCom President and it’s my honor today to tell you a little bit about the benefits of the Spokane Regional MarCom Association. Instead of giving you the sales pitch of why MarCom is a great investment for you and your organization, let me tell you the reasons that have lead me from being a student attending MarCom meetings, to being an active member of the MarCom board. Value for Students When I started with MarCom in college, it was a great way to meet people who, as a college student, I wou… Read More >

11 Sep 2019

September 2019 Newsletter                                                                 p{ margin:10px 0; padding:0; } table{ border-collapse:collapse; } h1,h2,h3,h4,h5,h6{ display:block; margin:0; padding:0; } im… Read More >

MarCom Mumblings | Video Marketing Success Videos are on the rise as a preferred media of choice by many consumers, and they are likewise gaining popularity with marketers who can leverage the affordable medium to inform and entertain prospective new customers. Video provides a rich media experience that audiences enjoy viewing, while also telling a multilayered story that can begin the relationship-building process. The value of video marketing is vast, with the ability to reach innumerable audience members who will retain a much higher proportion of the visual and auditory … Read More >

MarCom Mumblings | Strengthen Community Relations While community relations work typically requires a considerable amount of time, resources and other business investments, getting involved in the community can blossom into a rewarding boost to your company’s reputation. Even though there is not always an immediate return, in the long run the benefits can be immeasurable. Actively participating in the community increases brand awareness, conveys social responsibility, and launches a host of potential new business opportunities – all of which are essential to a successful loc… Read More >

MarCom Mumblings | Why Become a Member? In today’s world, when you have LinkedIn and various webinars easily accessible with a good Internet connection, it may seem more than a little unnecessary to join a networking organization that you attend in person. As the MarCom Membership Chair, I’d like to ask you to set aside that line of thought and consider instead the benefits of meeting with people, fact-to-face, and just enjoying the company and camaraderie of belonging to a group of like-minded individuals who, like you, want to grow in their careers and industry k… Read More >

26 Mar 2019

April 2019 Newsletter p{ margin:10px 0; padding:0; } table{ border-collapse:collapse; } h1,h2,h3,h4,h5,h6{ display:block; margin:0; padding:0; } img,a img{ border:0; height:auto; outline:none; text-decoration:none; } body,#bodyTable,#bodyCell{ height:100%; margin:0; padding:0; width:100%; } .mcnPreviewText{ display:none !important; } #outlook a{ padding:0; } img{ -ms-interpolation-mode:bicubic; } table{ mso-table-lspa… Read More >

MarCom Mumblings | Spring Cleaning: Digital Style Spring Cleaning: Digital Style It looks like spring is finally making its way to the Inland Northwest (fingers-crossed!). What better time to do a little digital spring cleaning? This six-step guide will get your social media channels squeaky clean.  Cover the basics. How long has it been since you uploaded a new profile image, edited your bio, followed new business and community contacts, or made sure all links were up-to-date? If it’s been a while, make sure to refresh your pages and keep your company representation curr… Read More >

27 Feb 2019

March 2019 Newsletter p{ margin:10px 0; padding:0; } table{ border-collapse:collapse; } h1,h2,h3,h4,h5,h6{ display:block; margin:0; padding:0; } img,a img{ border:0; height:auto; outline:none; text-decoration:none; } body,#bodyTable,#bodyCell{ height:100%; margin:0; padding:0; width:100%; } .mcnPreviewText{ display:none !important; } #outlook a{ padding:0; } img{ -ms-interpolation-mode:bicubic; } table{ mso-table-lspa… Read More >

MarCom Mumblings: MarCom Resources Abound! Where do you find resources or tools? Do you follow blogs? How about podcasts? I have a few I follow that I think are fantastic resources and I cannot wait to hear more about how our local libraries can be leveraged at our breakfast program on March 8th! I enjoy following’s blog where you can find anything from case studies, to the science of social media, how-to advice and a plethora of research-based reports. This free resource into the MarCom world has enriched my knowledge, kept me up to date on trends and provided i… Read More >

28 Jan 2019

  Read this, and all our emails, in the archive. … Read More >

MarCom Mumblings: The Benefits of an Internship   Being an intern can be daunting and hosting can seem like a hassle.  So even if you are a little worried about stepping into the ring of internships, don’t forget there are many benefits whether you are the host or the intern. Host Organizations Having a student intern can be rejuvenating and bring a new outlook to your organization.  Interns are hungry with passion and excited to show off their newly learned skills and apply them in the “real world.” Being an internship host gives you a gre… Read More >

29 Nov 2018

  Read this, and all our emails, in the archive. … Read More >

20 Nov 2018

MarCom Mumblings: Updating your Resume Not many people are fortunate enough to find their dream job right out the gate. For those of you who have, congrats! For those of us who haven’t been able to find that dream job (yet) we know how important our resumes are. However, as potential employees, sometimes it’s easy to overlook exactly how important having an updated and professional resume is. Most of my career has consisted of jobs based on necessity, and not for actual professional growth. From managing a family-owned McDonald’s, to being head of hous… Read More >

22 Oct 2018

MarCom Mumblings: Holiday Giving The holiday season is upon us, but for many, the holiday season can be a cold and stressful time. According to a recent statistic provided by the city of Spokane, there are over 1,000 homeless individuals living in Spokane County. Most of these individuals became homeless due to complex circumstances. One organization that has been an invaluable resource to help those in need is the Union Gospel Mission. For over 65 years, UGM has found ways to help transform the lives of those who are homeless. Through the generosity of volunteers and c… Read More >

Is it Time for My Business to Invest in Social Advertising?   New social channels pop up every day. It’s impossible to keep on top of them unless you have a full-time social media specialist, right? In some cases that might be true. Social media can easily turn into a full-time job for an individual or even a team of individuals. However, that isn’t always an option. Sometimes we have to become our own subject matter experts. In our first breakfast meeting in September, Andrea Parrish is going to tell you a little bi… Read More >

10 Jul 2018

MarCom Mumblings: Intern Update I’ve been at Numerica a little over the month and I’m learning a lot. My big project for the summer is managing a budget for giveaways. After some brainstorming and looking through successful giveaways in Numerica’s past, I thought it would be fun to have a “tourist in your own city” theme for this summer. I noticed Numerica hadn’t had a sponsor for a giveaway and thought Spokane Eats would fit the bill. When I reached out to her, she was excited to be involved. After meeting with Chandler from Spokane… Read More >

25 Feb 2018

MarCom Mumblings: Hosting an intern First off do you have an intern? If not there are a few great avenues to get one! You can start by applying to be a host organization through MarCom’s Internship Program (shameless plug). More information about the program and how to apply can be found at There are also great opportunities at local universities to post internships and get involved in student clubs. Reach out to the college’s career center and they will gladly give you a list of events and opportunities to conne… Read More >

16 Nov 2017

Maximizing Your Social Content Over The Holidays Whether or not you sell consumer goods, the holiday season is a great time to engage with your fans where they’re at - online! The holidays are often about shopping and socializing which means that many people turn to social media for gift ideas and engaging with (or let’s face it, sometimes we just look in on) our family and friends. As you carefully plan your holiday content, consider these tips to make your campaigns rise above the rest: Know your fans Who are they… Read More >

The season of giving will be upon us before you know it! This time of year, it’s easy to get caught up in holiday shopping, parties, and all things indulgent. To balance that out, get your co-workers together to give back and help those less fortunate enjoy a happy holiday season.  Here are some ideas on how you can get involved: -Race To Feed Our Veterans: Join Meals on Wheels Spokane on November 12 for their 5th Annual Race To Feed Our Veterans. Whether you choose to run, walk, or volunteer – you&rsqu… Read More >

MarCom Mumblings: 10 Ways to Get More Out of MarCom There are lots of reasons to be a part of MarCom: the programming, the food, the networking, the getting to come in late to work one Friday per month… But MarCom is so much more than a delicious breakfast and a marketing presentation on First Friday. It’s a club. It’s a volunteer opportunity. It’s a community organization, and you have something unique to contribute. Personally, l am an introvert, most comfortable working behind the scenes as a graphic … Read More >

The Wetzel Report: Crisis Communication - a timely topic indeed! Boy have there been a handful of crisis’ happening recently; just a few examples I can think of off the top of my head: NFL protests, Equifax data breach, and the two hurricanes. Each of these events have caught my attention in more ways than one but I have also been keeping a keen eye on how information has been communicated to the public. Let’s look at the Equifax data breach, more specifically the phishing website that was tweeted via a link to the p… Read More >

25 Aug 2017

Where did summer go?!” Each year I continue to be surprised at how fast time passes by and yet here I am again, shocked that our neighbors are back in school starting next week! I hope you have had a relaxing, fun and rejuvenating summer spent with friends and family. With September less than a week away, this means Spokane Regional MarCom Association is back in action! Our board has been busy prepping for another wonderful year of educational programs for you. One big change this year is our breakfast location, if you have been a … Read More >

24 Aug 2017

MarCom Mumblings: Welcome back! Welcome back, welcome back, welcome back! Emily Easley Past President Senior Account Director, DH Welcome back, MarCom members!  It’s hard to believe that another glorious Pacific Northwest summer has passed us by and we’re ready to dig in to the 2017 – 2018 MarCom programming year! I, for one, couldn’t be more excited about this year and what’s to come! For the fall stretch alone, we’ve got programs from Washington State University’s Murrow College on ethics in communications, Vi… Read More >

Make your intern feel welcome by developing an on-boarding program that outlines your expectations of him or her, their duties and responsibilities, and how their work will be evaluated. Be sure to give your intern a tour of the company and introduce them to other employees especially those they will be working with. Interns who feel welcome and included tend to perform better than those who don’t.   Provide meaningful and practical tasks that will help your intern learn and grow while contributing to the company. Consider… Read More >

Three Key Components to a Successful Event   Planning an event can be stressful to say the least.  With many moving parts, individuals to assign tasks to and a room full of peers, it is a big undertaking. There are so many areas of the event to double and triple check to make sure everything runs according to plan. Here are my top three key components to a successful event.   Atmosphere: Creating the right ambiance is essential to the event as a whole. The minute your guests enter the room, they’re i… Read More >

15 Feb 2017

I’ll be honest. I’m not a football fan. To me, the Super Bowl was about a live Lady Gaga concert (which slayed BTW) and the ads. There are high expectations. Each 30-second spot costs an estimated $5-5.5 million—an unfathomable amount of money. For that big of an investment, I guessing you really want your spot to make a statement. You need something that will get shared online the day after the big game and that people will talk about. This year, funny wasn’t enough. The biggest, most talked about ads were ones w… Read More >

Hi, I’m Marcus Marketeer and I’ve won more SPARK awards than anyone in history. How can I say that so confidently? Well, since I’m fictional, my record can be basically whatever I want it to be. Anyway, back to the point, you could say I know all there is to know about the SPARK awards, so MARCOM asked me to give you some pointers on how to set your spark entry on fire! Basically, fire needs three factors to burn, and so should your entry: fuel, heat and oxygen. Let’s break that down. Fuel (RESULTS) Here&rsquo… Read More >

MarCom Mumblings:5 Business-Charity Collaborations When businesses and charities partner together, everyone wins. The company gains goodwill. The charity gains exposure and income. Large corporations often have matching gift programs, doubling the donations their employees make. Volunteer grant programs couple valuable resources: employees give of their time while the company provides funding to the charity of choice. In addition to bolstering a company’s reputation, charity partnerships tend to strengthen morale and employee happiness. “If you make your company a positiv… Read More >

President's Message: Philosophy of Web Development December’s breakfast meeting is one I’ve been looking forward to for weeks now. Jesse Pierpoint, Creative Director for Seven2, will be speaking with our group about websites and online content creation. For a medium that’s constantly evolving, this topic couldn’t be more relevant and ripe for discussion. Leading up to the discussion, it got me thinking about some of the core philosophies any web development process should include: Research. Before developing a new website for your organization, make sure you d… Read More >

20 Oct 2016

MarCom Mumblings: Holiday Gift Guide Your boss just walked in and asked how the client holiday gift ideas are coming. You break into a cold sweat realizing that the email she sent you is at the bottom of the endless list you’ve been working on for the last six months. Thankfully, the phone rings and she steps out of the office and on to other things. You blast out a quick email to your promo guy and all is right in the world. Let’s face it, we all procrastinate in different areas and client gifts are no exception. Below, you’ll find a few ideas to help you… Read More >

Public events are an integral part of shaping and honing your organization’s perception within the community (or communities) it serves. Not only does it provide goodwill, but top of mind is an important marketing strategy, and one that we never take for granted in the financial industry. The financial institution I work for has locations in many small local communities, so one of the ways we give back is by offering free shred days to everyone, members and non-members alike. These events allow us to meet lots of potential members … Read More >

23 Sep 2016

President's Message: The Fab Collab Another season of MarCom is underway and I couldn’t be more excited about what this year holds for our members! As you heard by now, starting this past summer, the Spokane Regional MarCom Association, PRSA Spokane and AAF Spokane created an informal collaboration. We like to call this collaboration the “fab collab.” Whether you’re a designer, a director of product marketing, or a crisis communications lead, we understand the value that integrated programming across the marketing-communications spectrum can pro… Read More >

MarCom Mumblings: 6 Reasons We Enter Spark Awards It’s not too early to start thinking about which 2016 projects you want to enter in the Spark Awards next spring! If you’re not sure whether you’ll participate, here are some reasons our organization chooses to enter each year. 1. It Makes Us Measure the Outcome of Our Work This may seem like a no-brainer for some, but it was a real aha moment for me. The first time we entered the Spark Awards, we were a bit blindsided that we wouldn’t be judged purely on the quality of our product, but that we would need to qu… Read More >

17 Aug 2016

President's Message: Welcome Back! Can you believe it? Another summer has come and (is almost) gone. But for marketing, communications and advertising professionals in Spokane, it’s time for celebration. Why? Because the Spokane Regional MarCom Association is back in session! Networking, learning and most importantly, BACON, await us all at another highly anticipated programming year at The Lincoln Center. But before we pull out our power suits and business cards, let’s squeeze in the last bit of summer we can – MarCom style. Yep, that’s right! Tod… Read More >

17 May 2016

I recently was having coffee with a good friend of mine. We were discussing his new business venture and my job change. When he asked me, “Are you excited for your new job?” I contemplated my response. He looked at me and said, “You don’t like change much, do you?” Both questions felt too complex to respond with a simple yes or no. Because in order to embrace the new, I have to accept and let go of the past.   In chatting with friends, colleagues and mentors these past few months, it is clear that … Read More >

15 May 2016

It’s weird to think this is my last column. Our last breakfast meeting of the programming year is right around the corner. My year as president is coming to a close, and it’s gone shockingly fast. We’ve had some great programs, but other board members have done a much better job summing that up. Instead, I want to talk about why I’m so glad I got involved in this group. 1)      It’s a great network to have. I’ve met so many people through this organization that I always kno… Read More >

20 Apr 2016

The 2015 – 2016 programming year has been packed with lessons-learned across the MarCom spectrum. We’ve heard presentations on everything from public affairs and internal communications to reaching millennials and how to protect your brand. A lot of ground has been covered. With so many to remember, let’s take a look back at some of the presentations and key takeaway’s from this past year… September | Rise to the Top: Winning Support from Public Office Presented by Gallatin We learned how to win s… Read More >

I’ve been thinking a lot about the presidential election despite my best efforts to do otherwise. It’s not that I don’t care about the direction of our country, don’t get me wrong. I love politics. Washington, D.C. is just about my favorite place to visit. I watch Meet the Press every Sunday, and I watch the White House Correspondents’ Dinner like some people watch the Academy Awards. (OK, you caught me, I watch that too.) But this election cycle has been so very, very strange. The rhetoric has been getting … Read More >

14 Mar 2016

Years ago, I worked in a small office, and our executive director got very excited about Strengths Finder 2.0. You take a quiz, and it tells you what your top five strengths (or themes, as the book refers to them) are.  For the team I was on at that time, my director used it to modify her leadership style for each person and in making new hiring decisions.   It was a pretty interesting exercise. Though it didn’t surprise me that communication came out as my first strength. I mean, it was a relief given my career choice th… Read More >

14 Mar 2016

That $1 you paid for freelance design “I know there are some places overseas that can fix my logo for $5 but I want to stay local so I’m hoping you won’t charge too much more"        ~ A recent phone conversation with a potential client I’m a freelance design professional in Spokane. By most standards I’m nothing special. Every day I get up, drink some coffee, put on yoga pants, and then attempt to follow a monastic rhythm of prayer and work, with a heavy emphasis on the prayer part. And because I’m nothing … Read More >

16 Feb 2016

“We should create a viral video!” How many times have you heard that suggestion? We’ll just create something so clever, it will be shared a million times. Everyone will share it on Facebook, and we won’t even have to pay for advertising. That’s how it works, right? If only it were that easy. It doesn’t mean creating hype is impossible. But it takes effort, strategy and budget. I can’t wait to hear from our March speaker to hear how the Spokane Arena markets their big events. I’m sure th… Read More >

12 Jan 2016

I’m an obsessive list maker. I love a good hand written note that I can cross off for real. My life is full of scribbled on Post-It notes. It’s what works for me on a day-to-day basis, but obviously I need something more sophisticated for strategic, long-range planning. I’m excited to hear from our speakers at the February workshop. I’ve written many a marketing plan, but every organization does it a little differently. I’m always up for learning new ways to make a plan and think strategically, along with re… Read More >

05 Jan 2016

New Year! New You?

New Year! New You? By Stephanie Lilla, Spark Awards Judging Chair Happy New Year!  Hope everyone had a fantastic holiday season; as we enter our first week back to the grind you may find yourself drinking an extra cup of coffee or pressing snooze on the alarm one more time. Many take this time to refresh, set new goals and work toward a better self.  Let’s run through how you can do this with your company’s marketing and communication strategy!   How can we avoid the content fatigue and attract the atte… Read More >

13 Nov 2015

We all know that if you can’t write well, you won’t be of much use in the marketing and communications industry. That’s why our profession is so important. The ability to communicate truthfully and effectively helps organizations immensely. Which brings me to the Calgary Mustangs of the Alberta Junior Hockey League. The Mustangs are not playing well. In sports, that often ends with the firing of the head coach, which is exactly what happened. That’s nothing out of the ordinary, and the team issued a pr… Read More >

Communicating to your own staff often gets the short shrift. Sometimes you can be so focused on getting your message out to your customer, you forget that important audience of those closest to you. It might get passed between public relations and human relations. Maybe no one really has time for it. But we should make time and here’s why: Employees who don’t think they are getting information are disconnected and dislike their jobs. In a poll last year, it was found that the top three causes of negativity at work are all… Read More >

By Ronda Weaver, MarCom Sponsorship Chair One of the first things I do with new clients is a competitive audit to analyze what their competition is doing, especially as it applies to inbound and online marketing. This can help you discover new markets, provide insights into content that needs to be developed, and clarify your unique value proposition. Obviously this always starts with a few good google searches and a thorough review of known competitors’ websites. Not sure who your competitors are? Here are a couple tools … Read More >

Poor millennials. It seems lately this generation is the new cultural punching bag. They are seen as entitled, addicted to their smartphones and unwilling to pay their dues. The recent Saturday Night Live skit about millennials in the workplace touched on all of these:                    I’ll admit. I laughed pretty hard. I’m right on the edge between generations as I was born in 1981. Some charts classify me as a (much older) mil… Read More >

14 Sep 2015

The Myth of Brainstorming The Myth of Brainstorming (is it just a bunch of BS?) By Heather Berndt, MarCom Visual Communications Chair On a recent episode of On Being with Krista Tippett I heard something surprising about the brain. According to neuropsychologist Rex Jung, when it comes to creativity, brainstorming is one of the worst things we can do to generate ideas. I also learned there is plenty of research going back to the 1950s that supports his statement. Say what? As a graphic designer who has sat through many a mastermind session, hearing that a t… Read More >

Anniethology: Armchair Marketers and Social Media I think we’ve all experienced the well-meaning but often misguided armchair marketer. I can’t be the only one who has had to bite her tongue at, “I like to make my own posters in Publisher.” Or “I do a bit of writing myself.” You don’t say? Look, it’s great you took a design class in college. So did I, but I’m not a designer. Just like psychology 101 doesn’t make me a psychologist. The area of marketing and communications that is now the worst for this phenomenon is social m… Read More >

MarCom Mumblings: Working With Uncle Sam The first MarCom breakfast features Gallatin Public Affairs talking about government affairs. In my two main jobs as a professional, I have been able to experience work in government relations and have come up with what I believe are some good tips when it comes to working with local, state and federal governments. Here they are, in no particular order: Know thy enemy There may be opposition to what you’re asking the government for. After all, government work involves public money. There may be naysayers and skeptics. Cas… Read More >

To relive the awesomeness of this past year, here are a few tidbits and tricks from MarCom's expert presenters:   1. Cause marketing campaigns must tie to the company's brand and values in order to work. Three panelists - Eric Dahl with Crowdswell, Jessie Wuerst with Avista, and Keith O'Brien with Vanessa Behan Crisis Nursery gave us insight into aligning for-profit and nonprofit organizations, how to track success, and when to walk away from partnerships.         2. … Read More >

It’s 2015, and life is a lot different than, say, 2000, or 1995, or any year prior to 2005. That’s because our lives are now more public than ever, thanks in large part to the Internet and easier access to information.  I’m not so sure that’s always a good thing. We now publish things online – in public – that we used to say in friendly circles. There are many tales of people getting fired for what they post online, but there are also tales of people being fired for what they say in other … Read More >

Spokane Regional MarCom Association Honors 2015 Spark Award Winners   SPOKANE, WA (May 4, 2015) - Avista’s “125 Years and Counting: Avista Honors History, Community and Service” campaign and Desautel Hege (DH) and CU Direct’s “20 for 20 Giveback Campaign” shone brightly at Spokane Regional MarCom Association’s 20th annual Spark Awards events on April 22.   The Spark Awards are presented by the Spokane Regional Marketing and Communications Association (Spokane MarCom) to reco… Read More >

When you’re working with a professional designer, do they struggle to understand your point-of-view? Are you wondering how to help them develop the best possible design that represents your campaign? Struggle no longer!  Here are five simple tips to help get your designer on the right track: Tip 1: Designing Program It’s really important that you let your designer know that Publisher is the best program to design in. How else can you send the file to everyone in your office for feedback? Sometimes designers might w… Read More >

10 Apr 2015

Last month, Starbucks made news because of its “#RaceTogether” campaign, which aimed at starting conversations about race relations in America. A bold campaign like this is sure to gain criticism, and this one sure did. But why? Why would a global company like Starbucks be criticized for wanting to simply have discussions about race relations? What’s wrong with that? Here’s why: Because Starbucks is a coffee maker, not a comparative ethnic studies class. Here’s what Tai Tran, a social media marke… Read More >

As one who works in technology, I’m often an early adopter searching out the latest tools, tricks and tips. In addition, working solo, I like finding tools that make my life easier. So, I thought I’d share a few favorite helpful websites and apps! Graphics Canva -  Definitely not a replacement for a fabulous graphic designer, but great for making up simple graphics for social media, blog posts, and other one-offs Pixlr -  Web-based version of photoshop Placeit -  Can enter a screenshot/videos onto v… Read More >

The Scene: Beware of Automated Social Media Feeds Here at WSU Spokane, we are currently working to redesign our website. One feature we are considering is a feed of Instagram photos that use the #SpokaneCougs hashtag. These photos with that hashtag would be featured on a page under the “Student Life” umbrella. It’s a fun way to connect with current and prospective students and is something that we’ve studied from other universities. But while this all seems like a good and fun idea, we must think about any unintended consequences. We can’t make this… Read More >

MarCom Mumblings: Preparing for a job interview By Jonathan Manfredonia, MarCom Internship Chair Do your research! Employers don’t just want skilled candidates. They want to hire individuals who want to work and will thrive in their organization’s culture. By doing the right research beforehand, you can confidently demonstrate your interest in the company and make sure they’ll have no reservations about hiring you. Beyond just knowing the basics of what services the organization provides and who their customers are, you also want to show that you’re awa… Read More >

Our next breakfast program on emergency communications couldn’t have come at a better time for me. Last month, a perceived threat hit the WSU Spokane campus – where I work – and I was thrust into emergency communications mode. Thankfully, the threat was taken care of in a reasonable amount of time, without incident. But my team and I learned some things about emergency preparedness, and although there were no communication hiccups, there were still lessons to take away. Without providing too many details –… Read More >

Those pesky millennials, with their eyes on their phones all day. How can companies and organizations reach them? I don’t know all the answers, but being a millennial myself, I know nostalgia works. As a child of the 90s, I love it when I get to harken back to the days of Ace of Base, Saved by the Bell, SNICK and Super Nintendo. That’s also why I’m a big fan of The Tonight Show Starring Jimmy Fallon. Fallon does a tremendous job of slipping in 90s references, subtle or not. This Full House sketch reminded me of … Read More >

08 Jan 2015

By Annie Gannon, MarCom Programming Chair and Vice President There are a lot of questions you don’t want to get while you’re at the doctor’s office. Especially when you’re nine months pregnant. So when the nurse practitioner looked at my blood pressure cuff and asked very seriously, “Are you still working?” I felt nothing but panic. Of course I was still working. Where do you think I was headed after this quick checkup? I had three weeks until my due date, a new employee starting that day and my tr… Read More >

The Spark Awards: Judging Updates for 2015 It’s that time – the 2015 Spark Awards are right around the corner! Whether it’s an individual project or a campaign, group up your best work from 2014 and submit it for the chance to receive a snazzy trophy and recognition from the regional marketing and communications community. Entry packets will be due on Wednesday, February 18. We’ll have our annual drop-off party at Dean Davis Photography (216 W. Pacific Ave., Suite 102) from 4 – 6 p.m. The Spark Awards Ceremony will take place on April 22 at the Spoka… Read More >

12 Dec 2014

I can’t tell you how, but I was able to get my hands on a copy of Santa’s Naughty List for 2014 (let’s just say I know some elves up north). It is meticulously indexed and separated by industry, which is weird. I flipped through the “Marketing and Communications” chapter and found some unsettling things. I won’t name names, but it gives you a good idea of what not to do, lest you want to upset Santa. So here is a sampling of some marketing and communication tactics that could land you on Santa&rsqu… Read More >

19 Nov 2014

DECEMBER 2014 PROGRAM Build an Event Marketing Plan You've planned an amazing event, but how do you get people there? Will the media care? Creating a comprehensive marketing plan to fill the seats is just as important as the event itself. Join us for a discussion on event marketing with panelists Lerria Schuh, West Coast Entertainment, vice president marketing and sales; Crystal Schaeffer-Flynn, event consultant; and Elizabeth Giles, Inland Northwest Blood Center, marketing and communication officer. Friday, Decembe… Read More >

MarCom Mumblings: Planning a Nonprofit Event PLANNING A NONPROFIT EVENT By Barbara Comito, MarCom Events Chair Here’s an irony – an introverted homebody writing a blog post about how to throw the perfect party. Full disclosure: I have an aversion to party supply stores, crowds, small talk and anything resembling a game. I’m bad at organization. I don’t decorate, and I’d much rather put on PJs and cuddle up with Dickens than don a little black dress and heels or mingle with VIPs. Still, my fellow MarCom board members were adamant (tyrants!): the… Read More >

“If I had asked people what they wanted, they would have said, ‘faster horses.’”        - Henry Ford Henry Ford, as you might recall, developed the first affordable automobile. It changed our way of life and is – in my opinion – one of the two greatest inventions ever (the other being the personal computer).  That quote, though, flies in the face of what many of us do quite often: research. If Ford did research on what the public wanted back in his time, nobody woul… Read More >

22 Oct 2014

NOVEMBER 2014 PROGRAM From Sterling to Umpqua: Managing Communications and Change through a Merger Join us for a discussion with Marty Dickinson, executive vice president and cultural enhancement executive for Umpqua Bank. Last year, Portland-based Umpqua Bank bought Sterling Bank, creating the largest community bank on the West Coast. Friday, November 7 7:00 am - 7:45 am Networking & Breakfast 7:45 am - 9:00 am Introductions & Program T he Lincoln Center* – 1316 N. Lincoln Street *Parking is free! … Read More >

17 Oct 2014

Today’s news cycle is a fast one. Is that a good thing? Yes and no. Marketing and PR professionals will someday be faced with a crisis, or some bad news from your organization. A fast news cycle pushes that bad news off the front pages sooner than in the past, for better or worse. But a fast news cycle also means your good news is pushed off the front pages sooner. That’s why it’s important to be precise in getting the attention of your audience and being creative so you keep that attention. And sometim… Read More >

16 Oct 2014

Last month I had the great opportunity to travel in Europe for three weeks. Work was the vehicle that got me there (big thanks to HOTSTART!) so it's only fitting that I glean some knowledge from the experience that will hopefully make me a better employee. Here are some highlights of the trip (just to make you jealous ;-) ) and some insights I learned from stepping WAY outside of my comfort zone. The work still has to get done: The main reason for my trip was a trade show in Hamburg, Germany. Trade shows are probably 40% of what I do… Read More >

12 Sep 2014

The Scene will take a look at the marketing and communications industry each month, analyzing campaigns, providing opinion and allowing readers to be informed and enlightened. September 15, 2014 We all know decision-making is a valuable skill in the marketing and communications industry (or any industry, really). A good, smart and strategic decision can do you and your company or organization a lot of good. A bad, shortsighted decision can cause it all to hit the fan. You decide what to tweet, what reporter to call, who to h… Read More >

02 Sep 2014

SEPTEMBER 2014 PROGRAM Doing Good While Doing Well: Tips for Successful Cause Marketing When a business and a nonprofit come together for a greater good, the results can be beneficial for all involved. Learn the ways to make it work for your company or organization. What are the expectations from both sides and how do you measure your results? Find out from our experienced panel, featuring Founder and CEO of Crowdswell Eric Dahl, Avista Senior Communications Manager Jessie Wuerst and Vanessa Behan Crisis Nursery Development … Read More >

“Cause Marketing” is the topic for our first breakfast of the new MarCom year.           That got me thinking about some other “Cause Marketing” campaigns I’ve come across, and one in particular.     Recently, the Internet has been flooded with videos of folks dumping ice cold buckets of water on themselves. They’re doing this to raise awareness for Amyotrophic lateral sclerosis (ALS), often referred to as Lou Gehrig’s disease in the … Read More >

I love MarCom programs. Each one has a few golden nuggets I can take back to my company to help with internal communications, our social media strategy, or how we market ourselves. Here are a few of my favorite takeaways from this past MarCom programming year. What was your favorite golden nugget?     1. People need to be prepared for change.             Ketti Mulrine with IKEA taught us about the importance of being intentional when communicating changes that a… Read More >

21 Apr 2014

MAY PROGRAM: FRIDAY, MAY 2 "How to be a Good Client: Creating a Healthy Client-Agency Relationship" Agencies rely on their clients and clients rely on their agencies. It's a two-way relationship that must be healthy in order for both to be successful. Our May breakfast will feature a panel of local marketing and communication professionals discussing the right and wrong ways to work with clients and agencies. Our panelists are: Shawn Davis, Zipline Interactive Lucinda Kay, Let it Shine D… Read More >

17 Apr 2014

How to Be A Good Client (and Agency) How to Be A Good Client (and Agency) The art of the client/agency relationship By Kelly Fry, MarCom Membership Chair   Agency creatives and account staff (whether it be advertising, public relations, design, etc.) earn their living building brands, implementing campaigns and coming up with “The Big Idea.”   But without clients, an agency is nothing but great lighting and fancy computers. A good relationship results in stronger brands, satisfied partners and loyalty. A bad relationship causes hear… Read More >

04 Apr 2014

APRIL PROGRAM: FRIDAY, APRIL 4 "Leading Change Communication" When change occurs, there is an important marketing and communications element that must be used strategically. Join us April 4 as Ketti Mulrine, Change Manager for IKEA, will present on leading change communication. During this presentation, you'll learn the role of strategic communication and what to focus on when leading a change process. You'll also learn about the impact people can have on your objectives, as well as tips on how to manage resista… Read More >

17 Mar 2014

By Annie Gannon, MarCom Events Chair Whether it’s an auction for hundreds or a small board meeting, planning an event can be stressful. But it can also be a great way to show off your organizational and leadership skills in a very public way. To make sure it goes smoothly, here are six tips for a successful event: 1. Don’t assume anything. This goes for every vendor you’re working with, regardless if you’ve worked with them in the past. They can’t read your mind. Be very specific about how you want … Read More >

20 Feb 2014

MARCH PROGRAM: FRIDAY, MARCH 7 "Building Brand Ambassadors" When you talk about your brand, your company, your much does it resonate with your customers and the larger public? When other people talk about your brand, your company, your work....does that resonate more? Years ago, STCU realized that its members were its best possible brand ambassadors and began using testimonials on all of its communication channels. Hear how the process has evolved over time and what the credit union has learned about do… Read More >

18 Feb 2014

by Jennifer Van Eps, Marcom Visual Communications Chair Producing beautiful, award-winning designs is tough. The quality of a piece, whether print or web, is closely tied to the quality of the message you’re sharing. To reach your target audience effectively, clear input and direction from a client to the designer (either internal or external agency) will result in the best end design. Here are a few tips on WHAT NOT to say to your graphic designer as a client. Follow these and you’ll be on your way to Spark Awards f… Read More >

17 Jan 2014

FEBRUARY PROGRAM & WORKSHOP: THURSDAY, FEB 6 "Brand Storytelling: How to Captivate and Transform Your Audience with Great Stories" Lisa Gerber of Big Leap Creative will teach you how to use great stories to transform your audience. In this workshop, you'll learn: What makes a great story and how it adds value The types of content that grows business How to tell a better story in your social, email and website content Editing tips and tactics If you have a website, a social media pr… Read More >

08 Jan 2014


How to write an award-winning entry With the entry deadline for 2014 Spark Awards just around the corner (February 19), we know you’re all diligently working away, crafting eloquent entries that will dazzle our judges. Or…maybe you haven’t even started thinking about it yet. Well, whether you’re putting the final touches on your entry or just getting started, we wanted to share a few tips and tricks to developing an award-winning entry so you can be #WINNING at the ceremony on April 16. Here’s what we t… Read More >

26 Nov 2013

December 2013 Newsletter DECEMBER 2013 PROGRAM   Register now for our December media panel breakfast! Creating a Healthy Media-Spokesperson Relationship Featuring: Pia Hallenberg, The Spokesman-Review Jeff Humphrey, KXLY Linn Parish, The Journal of Business Our panel will discuss the right ways and the wrong ways to work with the media, from pitching them correctly to understanding why your story or issue did or didn't get covered. Friday, December 6 7:00 am - 7:45 am Networking & Breakfast 7:45 am - 9:… Read More >

13 Nov 2013

Spark Awards Judging Updates for 2014 Creating an awards show that fairly and accurately represents the best marketing and communications work throughout our region is a tough task. This is what the Spokane Regional MarCom Association has always strived to do through the annual Spark Awards. We are so fortunate to have such an engaged membership that provides thoughtful feedback about the Awards show, giving us ideas on how we can improve the judging process, scale and awards distributed to make them the best they can be. In the spirit of continual improvement, the board… Read More >

16 Oct 2013

NOVEMBER 2013 PROGRAM   Dousing the Flames of an Exploding Crisis Charlie Powell, the Senior Communications Manager of the WSU College of Veterinary Medicine, will show you how fast a crisis can explode, what steps you can take to stop the spread of the wildfire and how to prevent it from happening in the first place. Charlie has dealt with Mad Cow Disease scares, PETA demonstrations and other crises. Come learn how you can escape the threat of a potential crisis at your workplace. Friday, November 1 … Read More >

11 Oct 2013

Be a great manager to your interns You expect great things from your interns. Remember how much they impressed you during the interview? Just because they’ve been hired doesn’t mean your work is done. As an intern manager, here are some tips to make your interns have a rewarding and career advancing experience with your organization. Overcome first day jitters With an age gap and odd, part-time hours, it can be difficult for interns to feel like they’re a true part of the team. As their manager, you can offset the inherent intern isolationism by crea… Read More >

03 Oct 2013

Anonymous online comments can impact your business. Luckily, we had a panel of marketing and communication veterans that spoke today about the wise ways to handle negative comments, news and reviews. Melanie Rose, the Director of Communications at the Central Valley School District, hit the nail on the head when she said some people are online to troll, while others just want to be heard. It's the latter group that brands should focus on. Stephanie Cates, the Marketing Director at RESCUE!, shared her experience with negative revi… Read More >

20 Sep 2013

OCTOBER 2013 PROGRAM   Register today for the THURSDAY, Oct. 3 MarCom breakfast! When Negativity Reigns: Handling Negative Nancys in a Smart Manner Haters Gonna Hate! When an anonymous person says something bad about your company or organization on the Internet, how do you handle it? What about when a news outlet asks about a negative perception? Or when a reviewer gives your product a negative review? Do you fight back, or do you let it simmer? Join us on THURSDAY, Oct. 3 and hear from a panel of local marketing a… Read More >

06 Sep 2013

September Breakfast Rewind The 2013-2014 MarCom year kicked off with a full house this morning! Attendees had the privilege of hearing from Michelle Hege and Christine Varela of Desautel Hege Communications as they talked about the value of employee engagement. Those in marketing and communications are always thinking about the brand, and as Michelle and Christine's presentation stated, employees of any organization bring the brand to life. If your internal communications strategy is weak, your next marketing, advertising or communications campaign could be de… Read More >

ESPN Faces Competition from Fox Sports 1 By Kevin Dudley, MarCom Programming Chair (Ed. Note: Hey, this is MarCom’s inaugural blog. Let’s have some fun!)       When a new competitor is born, companies better have a game plan ready. Take, for instance, the battle between ESPN and the brand new Fox Sports 1 network.     First, a brief background:     As you may know, ESPN dubs itself, “The Worldwide Leader in Sports” and that is probably true. Until the NBC Sports Network debuted in Janu… Read More >

20 Aug 2013

September 2013 Newsletter September 2013 PROGRAM    Harnessing the Power of Internal Communications: How High Performing Companies Succeed with Strong Employee Engagement Successful marketing and communication campaigns often rely on good staff morale, productivity, and a basic knowledge of what your campaign is and what its goals are.    Join us on September 6 as Desautel Hege Communications CEO Michelle Hege and Partner Christine Varela discuss ways companies big and small can engage all employees while leading su… Read More >

SPOKANE MARCOM ANNOUNCES 2013-2014 BOARD OF DIRECTORS SPOKANE, Wash. (August 1, 2013) – The Spokane Regional Marketing and Communications Association (MarCom) is proud to announce its 2013-2014 Board of Directors. The Marcom Board of Directors are experienced in marketing, communications and public relations in the local Spokane community. Each chooses to volunteer time and knowledge to provide exceptional professional development opportunities and leadership to our community. 2013-2014 BOARD OF DIRECTORS President Les… Read More >

15 May 2013

June 2013 Newsletter JUNE 2013 PROGRAM  Dussault Winner Presentation: Shriners Hospitals for Children - Spokane Join us for the last MarCom presentation of 2012-2013 and hear from the Public Relations team from Shriners Hospitals for Children - Spokane present their Dussault Award winning marketing campaign "Face Off." Sally Mildren of Coordinated Care in Tacoma (formerly of Shriners) and Kristin Monasmith of Shriners will share how they addressed a critical business need with this multi-layered marketing campaign designed to incr… Read More >