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Marcom Mumblings | I'd Give You A Cookie... Oh my, how the cookie is crumbling. Last month, Google announced it will begin phasing out all third-party cookie-based tracking from it’s popular Chrome browser over the next 2 years. This comes on the heels of increased privacy regulations for third-party cookie tracking (think GDPR and the recent California Consumer Privacy Act) which continue to change the landscape of how online advertisers strategize their ad spend. The Chrome browser, which holds a staggering 69% desktop market share globally, will follow a host of other browser… Read More >