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15 Feb 2017

I’ll be honest. I’m not a football fan. To me, the Super Bowl was about a live Lady Gaga concert (which slayed BTW) and the ads. There are high expectations. Each 30-second spot costs an estimated $5-5.5 million—an unfathomable amount of money. For that big of an investment, I guessing you really want your spot to make a statement. You need something that will get shared online the day after the big game and that people will talk about. This year, funny wasn’t enough. The biggest, most talked about ads were ones w… Read More >