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16 Nov 2017

Maximizing Your Social Content Over The Holidays Whether or not you sell consumer goods, the holiday season is a great time to engage with your fans where they’re at - online! The holidays are often about shopping and socializing which means that many people turn to social media for gift ideas and engaging with (or let’s face it, sometimes we just look in on) our family and friends. As you carefully plan your holiday content, consider these tips to make your campaigns rise above the rest: Know your fans Who are they… Read More >


The season of giving will be upon us before you know it! This time of year, it’s easy to get caught up in holiday shopping, parties, and all things indulgent. To balance that out, get your co-workers together to give back and help those less fortunate enjoy a happy holiday season.  Here are some ideas on how you can get involved: -Race To Feed Our Veterans: Join Meals on Wheels Spokane on November 12 for their 5th Annual Race To Feed Our Veterans. Whether you choose to run, walk, or volunteer – you&rsqu… Read More >


MarCom Mumblings: 10 Ways to Get More Out of MarCom There are lots of reasons to be a part of MarCom: the programming, the food, the networking, the getting to come in late to work one Friday per month… But MarCom is so much more than a delicious breakfast and a marketing presentation on First Friday. It’s a club. It’s a volunteer opportunity. It’s a community organization, and you have something unique to contribute. Personally, l am an introvert, most comfortable working behind the scenes as a graphic … Read More >


The Wetzel Report: Crisis Communication - a timely topic indeed! Boy have there been a handful of crisis’ happening recently; just a few examples I can think of off the top of my head: NFL protests, Equifax data breach, and the two hurricanes. Each of these events have caught my attention in more ways than one but I have also been keeping a keen eye on how information has been communicated to the public. Let’s look at the Equifax data breach, more specifically the phishing website that was tweeted via a link to the p… Read More >


25 Aug 2017

Where did summer go?!” Each year I continue to be surprised at how fast time passes by and yet here I am again, shocked that our neighbors are back in school starting next week! I hope you have had a relaxing, fun and rejuvenating summer spent with friends and family. With September less than a week away, this means Spokane Regional MarCom Association is back in action! Our board has been busy prepping for another wonderful year of educational programs for you. One big change this year is our breakfast location, if you have been a … Read More >


24 Aug 2017

MarCom Mumblings: Welcome back! Welcome back, welcome back, welcome back! Emily Easley Past President Senior Account Director, DH Welcome back, MarCom members!  It’s hard to believe that another glorious Pacific Northwest summer has passed us by and we’re ready to dig in to the 2017 – 2018 MarCom programming year! I, for one, couldn’t be more excited about this year and what’s to come! For the fall stretch alone, we’ve got programs from Washington State University’s Murrow College on ethics in communications, Vi… Read More >


Make your intern feel welcome by developing an on-boarding program that outlines your expectations of him or her, their duties and responsibilities, and how their work will be evaluated. Be sure to give your intern a tour of the company and introduce them to other employees especially those they will be working with. Interns who feel welcome and included tend to perform better than those who don’t.   Provide meaningful and practical tasks that will help your intern learn and grow while contributing to the company. Consider… Read More >


Three Key Components to a Successful Event   Planning an event can be stressful to say the least.  With many moving parts, individuals to assign tasks to and a room full of peers, it is a big undertaking. There are so many areas of the event to double and triple check to make sure everything runs according to plan. Here are my top three key components to a successful event.   Atmosphere: Creating the right ambiance is essential to the event as a whole. The minute your guests enter the room, they’re i… Read More >


15 Feb 2017

I’ll be honest. I’m not a football fan. To me, the Super Bowl was about a live Lady Gaga concert (which slayed BTW) and the ads. There are high expectations. Each 30-second spot costs an estimated $5-5.5 million—an unfathomable amount of money. For that big of an investment, I guessing you really want your spot to make a statement. You need something that will get shared online the day after the big game and that people will talk about. This year, funny wasn’t enough. The biggest, most talked about ads were ones w… Read More >


Hi, I’m Marcus Marketeer and I’ve won more SPARK awards than anyone in history. How can I say that so confidently? Well, since I’m fictional, my record can be basically whatever I want it to be. Anyway, back to the point, you could say I know all there is to know about the SPARK awards, so MARCOM asked me to give you some pointers on how to set your spark entry on fire! Basically, fire needs three factors to burn, and so should your entry: fuel, heat and oxygen. Let’s break that down. Fuel (RESULTS) Here&rsquo… Read More >