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Public events are an integral part of shaping and honing your organization’s perception within the community (or communities) it serves. Not only does it provide goodwill, but top of mind is an important marketing strategy, and one that we never take for granted in the financial industry. The financial institution I work for has locations in many small local communities, so one of the ways we give back is by offering free shred days to everyone, members and non-members alike. These events allow us to meet lots of potential members … Read More >


23 Sep 2016

President's Message: The Fab Collab Another season of MarCom is underway and I couldn’t be more excited about what this year holds for our members! As you heard by now, starting this past summer, the Spokane Regional MarCom Association, PRSA Spokane and AAF Spokane created an informal collaboration. We like to call this collaboration the “fab collab.” Whether you’re a designer, a director of product marketing, or a crisis communications lead, we understand the value that integrated programming across the marketing-communications spectrum can pro… Read More >