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12 Jan 2016

I’m an obsessive list maker. I love a good hand written note that I can cross off for real. My life is full of scribbled on Post-It notes. It’s what works for me on a day-to-day basis, but obviously I need something more sophisticated for strategic, long-range planning. I’m excited to hear from our speakers at the February workshop. I’ve written many a marketing plan, but every organization does it a little differently. I’m always up for learning new ways to make a plan and think strategically, along with re… Read More >

05 Jan 2016

New Year! New You?

New Year! New You? By Stephanie Lilla, Spark Awards Judging Chair Happy New Year!  Hope everyone had a fantastic holiday season; as we enter our first week back to the grind you may find yourself drinking an extra cup of coffee or pressing snooze on the alarm one more time. Many take this time to refresh, set new goals and work toward a better self.  Let’s run through how you can do this with your company’s marketing and communication strategy!   How can we avoid the content fatigue and attract the atte… Read More >