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14 Sep 2015

The Myth of Brainstorming The Myth of Brainstorming (is it just a bunch of BS?) By Heather Berndt, MarCom Visual Communications Chair On a recent episode of On Being with Krista Tippett I heard something surprising about the brain. According to neuropsychologist Rex Jung, when it comes to creativity, brainstorming is one of the worst things we can do to generate ideas. I also learned there is plenty of research going back to the 1950s that supports his statement. Say what? As a graphic designer who has sat through many a mastermind session, hearing that a t… Read More >

Anniethology: Armchair Marketers and Social Media I think we’ve all experienced the well-meaning but often misguided armchair marketer. I can’t be the only one who has had to bite her tongue at, “I like to make my own posters in Publisher.” Or “I do a bit of writing myself.” You don’t say? Look, it’s great you took a design class in college. So did I, but I’m not a designer. Just like psychology 101 doesn’t make me a psychologist. The area of marketing and communications that is now the worst for this phenomenon is social m… Read More >