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To relive the awesomeness of this past year, here are a few tidbits and tricks from MarCom's expert presenters:   1. Cause marketing campaigns must tie to the company's brand and values in order to work. Three panelists - Eric Dahl with Crowdswell, Jessie Wuerst with Avista, and Keith O'Brien with Vanessa Behan Crisis Nursery gave us insight into aligning for-profit and nonprofit organizations, how to track success, and when to walk away from partnerships.         2. … Read More >

It’s 2015, and life is a lot different than, say, 2000, or 1995, or any year prior to 2005. That’s because our lives are now more public than ever, thanks in large part to the Internet and easier access to information.  I’m not so sure that’s always a good thing. We now publish things online – in public – that we used to say in friendly circles. There are many tales of people getting fired for what they post online, but there are also tales of people being fired for what they say in other … Read More >

Spokane Regional MarCom Association Honors 2015 Spark Award Winners   SPOKANE, WA (May 4, 2015) - Avista’s “125 Years and Counting: Avista Honors History, Community and Service” campaign and Desautel Hege (DH) and CU Direct’s “20 for 20 Giveback Campaign” shone brightly at Spokane Regional MarCom Association’s 20th annual Spark Awards events on April 22.   The Spark Awards are presented by the Spokane Regional Marketing and Communications Association (Spokane MarCom) to reco… Read More >