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26 Nov 2013

December 2013 Newsletter DECEMBER 2013 PROGRAM   Register now for our December media panel breakfast! Creating a Healthy Media-Spokesperson Relationship Featuring: Pia Hallenberg, The Spokesman-Review Jeff Humphrey, KXLY Linn Parish, The Journal of Business Our panel will discuss the right ways and the wrong ways to work with the media, from pitching them correctly to understanding why your story or issue did or didn't get covered. Friday, December 6 7:00 am - 7:45 am Networking & Breakfast 7:45 am - 9:… Read More >

13 Nov 2013

Spark Awards Judging Updates for 2014 Creating an awards show that fairly and accurately represents the best marketing and communications work throughout our region is a tough task. This is what the Spokane Regional MarCom Association has always strived to do through the annual Spark Awards. We are so fortunate to have such an engaged membership that provides thoughtful feedback about the Awards show, giving us ideas on how we can improve the judging process, scale and awards distributed to make them the best they can be. In the spirit of continual improvement, the board… Read More >

16 Oct 2013

NOVEMBER 2013 PROGRAM   Dousing the Flames of an Exploding Crisis Charlie Powell, the Senior Communications Manager of the WSU College of Veterinary Medicine, will show you how fast a crisis can explode, what steps you can take to stop the spread of the wildfire and how to prevent it from happening in the first place. Charlie has dealt with Mad Cow Disease scares, PETA demonstrations and other crises. Come learn how you can escape the threat of a potential crisis at your workplace. Friday, November 1 … Read More >

11 Oct 2013

Be a great manager to your interns You expect great things from your interns. Remember how much they impressed you during the interview? Just because they’ve been hired doesn’t mean your work is done. As an intern manager, here are some tips to make your interns have a rewarding and career advancing experience with your organization. Overcome first day jitters With an age gap and odd, part-time hours, it can be difficult for interns to feel like they’re a true part of the team. As their manager, you can offset the inherent intern isolationism by crea… Read More >

03 Oct 2013

Anonymous online comments can impact your business. Luckily, we had a panel of marketing and communication veterans that spoke today about the wise ways to handle negative comments, news and reviews. Melanie Rose, the Director of Communications at the Central Valley School District, hit the nail on the head when she said some people are online to troll, while others just want to be heard. It's the latter group that brands should focus on. Stephanie Cates, the Marketing Director at RESCUE!, shared her experience with negative revi… Read More >

20 Sep 2013

OCTOBER 2013 PROGRAM   Register today for the THURSDAY, Oct. 3 MarCom breakfast! When Negativity Reigns: Handling Negative Nancys in a Smart Manner Haters Gonna Hate! When an anonymous person says something bad about your company or organization on the Internet, how do you handle it? What about when a news outlet asks about a negative perception? Or when a reviewer gives your product a negative review? Do you fight back, or do you let it simmer? Join us on THURSDAY, Oct. 3 and hear from a panel of local marketing a… Read More >

06 Sep 2013

September Breakfast Rewind The 2013-2014 MarCom year kicked off with a full house this morning! Attendees had the privilege of hearing from Michelle Hege and Christine Varela of Desautel Hege Communications as they talked about the value of employee engagement. Those in marketing and communications are always thinking about the brand, and as Michelle and Christine's presentation stated, employees of any organization bring the brand to life. If your internal communications strategy is weak, your next marketing, advertising or communications campaign could be de… Read More >

ESPN Faces Competition from Fox Sports 1 By Kevin Dudley, MarCom Programming Chair (Ed. Note: Hey, this is MarCom’s inaugural blog. Let’s have some fun!)       When a new competitor is born, companies better have a game plan ready. Take, for instance, the battle between ESPN and the brand new Fox Sports 1 network.     First, a brief background:     As you may know, ESPN dubs itself, “The Worldwide Leader in Sports” and that is probably true. Until the NBC Sports Network debuted in Janu… Read More >

20 Aug 2013

September 2013 Newsletter September 2013 PROGRAM    Harnessing the Power of Internal Communications: How High Performing Companies Succeed with Strong Employee Engagement Successful marketing and communication campaigns often rely on good staff morale, productivity, and a basic knowledge of what your campaign is and what its goals are.    Join us on September 6 as Desautel Hege Communications CEO Michelle Hege and Partner Christine Varela discuss ways companies big and small can engage all employees while leading su… Read More >

SPOKANE MARCOM ANNOUNCES 2013-2014 BOARD OF DIRECTORS SPOKANE, Wash. (August 1, 2013) – The Spokane Regional Marketing and Communications Association (MarCom) is proud to announce its 2013-2014 Board of Directors. The Marcom Board of Directors are experienced in marketing, communications and public relations in the local Spokane community. Each chooses to volunteer time and knowledge to provide exceptional professional development opportunities and leadership to our community. 2013-2014 BOARD OF DIRECTORS President Les… Read More >

15 May 2013

June 2013 Newsletter JUNE 2013 PROGRAM  Dussault Winner Presentation: Shriners Hospitals for Children - Spokane Join us for the last MarCom presentation of 2012-2013 and hear from the Public Relations team from Shriners Hospitals for Children - Spokane present their Dussault Award winning marketing campaign "Face Off." Sally Mildren of Coordinated Care in Tacoma (formerly of Shriners) and Kristin Monasmith of Shriners will share how they addressed a critical business need with this multi-layered marketing campaign designed to incr… Read More >

24 Apr 2013

May 2013 Newsletter MAY 2013 PROGRAM  When Good Projects Go Bad: A Candid Conversation with Klündt | Hosmer Whether you are a client working with an agency, or you are the agency, you'll want to be part of this discussion with Darin Klündt and Rick Hosmer of Klündt | Hosmer – as they look back over their 26 years of experience and discuss projects and situations that got out of whack and what they did to resolve them.  You will be playing the part of a friend in the room as you learn from their experience working … Read More >

14 Mar 2013

April 2013 Newsletter APRIL 2013 PROGRAM  MarCom Geek Panel The experts from Lunchbox LLC, North by Northwest, Rainmaker Creative, Sixth Man Marketing, Unleashed Online Media and Zipline Interactive will present what you need to know for Digital Messaging, Execution, Campaigns and Measurement of your projects. It's time to embrace your inner geek and join MarCom for our first ever Geek Panel! Come and learn from Spokane's marketing and technology "geeks" what is involved to sell your C-suite on the best customer experience for y… Read More >

01 Mar 2013

March 2013 Newsletter Seizing the Opportunity: Media Placement in a Dynamic Landscape You've learned the skills to express your message clearly when you win precious media coverage. But how do you get in front of them to start the dialogue, and cut through all the noise to gain your client, company or spokesperson a place in the right conversations? Join us March 1st for Seizing the Opportunity: Media Placement in a Dynamic Landscape, presented by Brian Coddington of Hill + Knowlton Strategies. In a media environment where the only constant is ch… Read More >

22 Jan 2013

February 2013 Newsletter FEBRUARY 2013 DEVELOPMENT WORKSHOP  What are you Broadcasting? With Shawne Duperon Do you want to be a rock star on-camera when promoting your product, public initiative or special event? What you are “broadcasting” personally and professionally when networking, leading a group or marketing for your company? Join us Feb 1st for the MarCom Professional Development Workshop featuring international speaker and six-time EMMY winner Shawne Duperon. At this event you’ll learn:  On… Read More >

15 Jan 2013

January 2013 Newsletter JANUARY 2013 NEWSLETTER Happy New Year! No program for January - see you in February at our Workshop! FEBRUARY DEVELOPMENT WORKSHOP  What are you Broadcasting? With Shawne Duperon When it comes to marketing, what are you broadcasting? What's the overwhelming signal you give off whether you're leading a project, networking at an event, posting on Facebook or being interviewed on camera? Join us for our February Development Workshop "What Are You Broadcasting?" featuring six-time EM… Read More >