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12 Jan 2016

Anniethology: Planning for the best

I’m an obsessive list maker. I love a good hand written note that I can cross off for real. My life is full of scribbled on Post-It notes. It’s what works for me on a day-to-day basis, but obviously I need something more sophisticated for strategic, long-range planning.

I’m excited to hear from our speakers at the February workshop. I’ve written many a marketing plan, but every organization does it a little differently. I’m always up for learning new ways to make a plan and think strategically, along with researching, implementing and evaluating that plan. Whether you have a plan that needs reworking or need to create one in the first place, a workshop is a great way to energize and get inspired.

Personally, the act of planning and preparing calms me and keeps me sane. I realize how nerdy that sounds. But seeing your goals on paper with a roadmap to get there makes everything feel more tangible and achievable.

In the past several months, I’ve had quite a bit of chaos in my life. The short version is that, during the windstorm in November, a tree went through the house I’d just recently moved into. I’ve become accustomed to living life out boxes and suitcases. We don’t know how long it will be before we’re back in the house because there is so much rebuilding/remodeling that needs to be done.

However, we now have a plan. We have a contractor, a new design and almost all the finishings picked out, down to the cabinet pulls. And it feels like progress.

Yes, there will be changes and alterations along the way. Yes, there is still a lot to be determined. If nothing else, this experience has taught me to be flexible. But, just the fact that there’s now a goal in mind, and we can see it on paper, is pretty remarkable.

I still like to plan for the best, both personally and professionally, knowing those plans can change. But if you keep your goals as the focus, a little change can be good.

By Annie Gannon, Spokane MarCom President