|
October 2009 Program
|
Back-to-Basics Part II: Use Your Voice.
This second and every day, the art of communication is the only path to success. Whether between friends and family, colleagues, or in front of thousands… you can communicate yourself into and out of anything. In a world of flashy technology and fast pace schedules, your ability to express yourself effectively and powerfully is more important than ever.
Lucinda Kay, owner of Let It Shine, is praised as a dynamic, engaging speaker and facilitator. She has 15 years of experience in the communications industry, including on-air as a news anchor on TV and radio. You’ll join her during Part II of the "Back to Basics" series, on the path of conversation and connection. You’ll take some simple steps toward articulation and learn some hard won secrets of expression.
“We’ll have some fun, embrace some light bulb moments, and send you on your way with better communication and networking skills. That means improved relationships; professionally and personally.” Lucinda will spotlight breath, listening, and a focused message. She’ll help you find (or tune in) your voice, and put it to good use.
It’s easy to RSVP online! Please let us know if you will be attending by this Friday, September 25th so we can assure we have enough seats and food for everyone.
Back to Top
|
|
October Meeting in Main Foyer of McCarthy Center
|
Remember, the monthly breakfast meetings have returned to the Gonzaga University Campus. They will usually be held in the Herak Club at McCarthy Athletic Center, however, on October 2nd we will be meeting in the main foyer area on the second floor.
How to get there: McCarthy Athletic Center is located at 801 N. Cincinnati St. Free parking is available on the south side of the building. From the parking lot, enter through the set of glass doors on the Southeast corner of the building. Once in the building, go up the stairs/elevator to the main foyer area.
Back to Top
|
|
Alli's Address
|
|
Communication encompasses our lives, personally and professionally. It allows us to share our message, provide a new perspective, understand a situation…and more. Frequently, I read an article or attend a leadership meeting that provides a different perspective on how to communicate better. It always amazes me that I can learn new ways to do something as basic as listening and responding more effectively.
I recently studied Stephen Covey’s fifth habit in his book, The Seven Habits of Highly Effective People. This habit is “Seek first to understand, then to be understood.” Covey explains this simple analogy as ‘diagnosing before prescribing’. Often times in a conversation, we have an agenda, or a response already formulated in our minds. Or, we have so much on our plate that it is challenging to focus on what the other person is saying. Because of this, we are unable to listen to the real content/issue that is being shared, and we miss important details and other communication cues including tone and body language.
This happened to me last week. CCNW hosted a cancer awareness health fair that we had been preparing for since January. I had a lot on my to-do list and really only wanted to focus on those items. I received an email from a colleague asking me for my opinion on how to handle an issue. I skimmed the email quickly, typed a response, proofed it once and hit the send button. Then I was back on to my agenda.
What I didn’t realize is that there was more information in the last paragraph of her email that changed the dynamics of the situation she was asking me about. This resulted in additional back and forth emails – with her clarifying what she had already stated, and me rethinking the situation and responding accordingly. I had not taken the time to fully understand the issue from her perspective.
If I had just slowed down and listened to all of the considerations she had included in her message, this all could have been avoided, and I could have gotten back to my checklist faster. Covey captures exactly where I went wrong in his fifth habit. Effective listening is not simply echoing what the other person has said through the lens of my own experience. Rather, it is putting myself in the perspective of the other person and listening empathically for feeling, meaning and all of the information.
In our October meeting, we’ll continue to focus on improving how we communicate. Lucinda Kay of Let it Shine will be presenting on finding or tuning in your voice, and putting it to good use. I hope that you will be able to join us.
Back to Top
|
|
Oct. Breakfast Sponsor Highlight: NBS Promos, Inc
|
|
As one of the Greater Spokane area’s premier promotional product firms, NBS Promos, Inc. specializes in participating as a free extension to your marketing team. Two of the most powerful forms of advertising are word of mouth and promotional products. It’s no coincidence that promotional products are the most natural fit to enforce the former. The beautiful synergy that takes place when promotional products are used effectively produces your most valued asset, free word of mouth advertising.
With more than 75 years combined industry experience, NBS Promos, Inc. is well equipped to help you reach your target audience in the most cost effective, rifle approach available. And doing business with them couldn’t be easier. Give them a call and they will sit down with you and assess where you are and where you’d like to go with your marketing efforts. Then, using the latest industry research systems and tools, they will present you with the latest trends and coolest new items that can be immediately implemented into your current plan. Take a test drive with them. They guarantee you won’t be disappointed.
Back to Top
|
|
Looking to get involved with the MarCom Board?
|
|
See first-hand how our fundraising dollars make a difference in students’ lives – and how these students lend a hand to MarCom member organizations. Join the MarCom Internship Committee and take part in the recruiting, reviewing and selection of student intern candidates. Then help match them with member organizations for a summer internship, which includes a $2000 stipend sponsored by MarCom.
So how about it? Help future marketing/communications practitioners get their start while working with and getting to know fellow MarCom members. The first meeting will be late-October, so don’t delay! Contact Alyssa Ando at alyssa@rescue.com or call (509) 343-3688.
Back to Top
|
|
The old problem
|
|
"The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it." - Edward R. Murrow
Back to Top
|
|
MarCom Website
IN THIS ISSUE
NEXT MEETING
Back-to-Basics Part II: Use Your Voice.
October 2, 2009
7:30am - 9:00am
Gonzaga University McCarthey Athletic Center, HERAK CLUB
801 N. Cincinnati St.
Spokane, WA 99201
|
2010 MarCom Leadership
President
Ashley Martin
Klundt | Hosmer
509-456-5576 x119
ashleym@klundthosmer.com
Vice President, Incoming President, Internship Chair
Alyssa Ando
Sterling International, Inc.
509-343-3688
alyssa@rescue.com
Past President
Allison Benjamin
Cancer Care Northwest
509-228-1335
benjaaa@ccnw.net
|
2010 DIRECTORS
|
|
