September 2008 Program
NRCS "Wonders of Wildlife" Campaign

The Campaign that Swept the 2008 Spark Awards – The NRCS “Wonders of Wildlife Campaign” 

The 2008 Spark Awards are a glimmer in the past, but Ron Nichols, Natural Resources Conservation Service (NRCS) public affairs officer, surely has not forgotten the numerous awards, including a Brightest Spark Award which he received for his “Wonders of Wildlife” Campaign. 

Please join us on Friday, September 5 at Gonzaga University’s Cataldo Hall to learn about the research, planning, execution and evaluation of this statewide campaign that left judges in awe. With a limited budget, Ron and his team were able to tap into internal resources, inexpensive research, user-friendly software and creative tactics to implement a campaign that yielded incredible results. 

The breakfast begins at 7:30 a.m. Please register online at www.spokanemarcom.org.

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Jeff Sez . . .

Work and the grandiose expectations of making a difference 

How do you feel about work? Do you love it, or hate it? Do you find deep meaning in it? Should we be looking for purpose in our jobs?  

We meet again for the beginning of our programming year and our featured presenter will be multiple SPARK Awards Winner and past MarCom Board Member Ron Nichols with the Natural Resources Conservation Service.  

Will he say that his job has allowed deep levels of satisfaction, or has it been boring and beastly? Did all of his award-winning work “make a difference” or did it make any difference at all? Is it too grandiose to expect that our working lives do indeed make some kind of positive impact, somehow, some way? How will Ron answer these questions? How would you? 

You see, I’ve been contemplating questions like these for myself lately. I just accepted a new position with the Spokane Club that isn’t directly related to (in the job title at least) marketing, communications or PR. I’m now the Club’s Events Manager. This means I have to create compelling programs and experiences for Club members that “make a difference”. Yikes! How?  

Come find out on September 5th, 7:30 am at Cataldo Hall as summer gives way to fall, and we re-connect with friends and colleagues over breakfast. See how Ron made a difference with a look back at the strategies, tools and tactics that sent him home with one of two Brightest SPARK Awards for his work on the “Wonders of Wildlife” campaign. 

Here’s why I love being a part of MarCom. It makes a difference. For me. Hope it will for you too.  

Bring a friend. See you there. 

Jeff Thomas
President, Spokane Regional MarCom Association

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New Website Features

Classes Page, e-Cards Create Added Value for Members

You know the feeling - deadlines are creeping up, your inbox is filling up, and you're getting fed up with putting out the same old message in the same old way. So where can you turn for creative inspiration?

Two new features have been added to the MarCom website that just might help. The Classes page is now available for members to upload workshop or seminar information related to PR, marketing, and communications. And the Invite A Friend feature lets you send an e-card reminder to your friends and associates who aren't currently attending our monthly networking breakfast meetings.

Who knows - maybe attending a great marketing class, or talking to new people at the next MarCom meeting will be just the creative spark you need!

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One Final Thought
"Good communication is as stimulating as black coffee and just as hard to sleep after." - Anne Morrow Lindbergh, Gift From The Sea 

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MarCom Website
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IN THIS ISSUE

- September Program
- Jeff Sez . . .
- New Website Features
- One Final Thought

NEXT MEETING

NRCS "Wonders of Wildlife" Campaign
September 5, 2008
7:30am - 9:00am
Gonzaga's Cataldo Hall

2010 MarCom Leadership

President
Ashley Martin
Klundt | Hosmer
509-456-5576 x119
ashleym@klundthosmer.com

Vice President, Incoming President, Internship Chair
Alyssa Ando
Sterling International, Inc.
509-343-3688
alyssa@rescue.com

Past President
Allison Benjamin
Cancer Care Northwest
509-228-1335
benjaaa@ccnw.net

2010 DIRECTORS

Communications Chair
Nichole Betts
Allied Fire & Security
509-624-3152
nbetts@allied-security.com

Events Chair
Leslie Czernik
Pearson Packaging Systems
509-241-4756
lczernik@pearsonpkg.com

Membership Chair
Dean Davis
Dean Davis Photography, Inc.
456-8799
dean@deandavis.com

Finance Chair
Denise Echelbarger
WSU College of Sciences
509-358-7777
denise@wsu.edu

Programming Chair
Sally Mildren
Shriners Hospitals for Children-Spokane
509.623.0424
smildren@shrinenet.org

Spark Awards Judging Chair
Breanne O'Doherty
STCU
(509)344-2282
breanneo@stcu.org

Fundraising Chair
Crystal Schaeffer
Kelly Brady Advertising
509-323-9666
crystal.schaeffer@kellybrady.com

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