March’s program will feature a dynamic panel of media relations experts – Hugh Imhof, Manager of Media Relations, Avista Corp.; Andrei Mylroie, Vice President, Desautel Hege Communications; and Pam Scott, Communications Manager, Spokane Regional Convention and Visitors Bureau. Their collective media successes range from placing stories in technology trade publications on the other side of the world, to explaining critical energy issues in the national press, to cultivating relationships with travel writers and promoting the Spokane region throughout the nation and world. Please join us as each panelist discusses their experiences, answers your questions and presents solutions to challenges they have faced.
Hugh Imhof
Hugh Imhof is a seasoned public relations professional with experience on both sides of the camera. He is currently manager of media relations for Avista Corp.
Imhof’s professional career includes working as a producer/director at KSPS-TV, a reporter for KHQ-TV, and producer and host of Spokane this Week, a long-running public affairs program on Spokane. Hugh also served as interim executive director for Walk in The Wild Zoo, owned and operated Vision Communications, a media relations and freelance writing business, and served as television director for the Washington State University News Bureau.
Imhof received a degree in psychology from Ricks College and a communications degree from Washington State University.
Pam Scott
Pam Scott is communications manager for the Spokane Regional Convention & Visitors Bureau, handling most of the media relations and member newsletters. In 2006, the CVB earned nearly $2 million in media coverage of Spokane and the surrounding region.
Pam worked for the ABC-TV affiliate KGUN-9 in Tucson as a news producer for two years before accepting a media relations position at The University of Arizona. At UA, she also worked for the Arizona Health Sciences Center and University Hospital to launch the kidney transplantation program and later a pancreas transplantation program. She also handled media relations for Andrew Weil, the Center for Poison Control and Colleges of Nursing and Pharmacy.
Before joining the CVB, Scott worked for The Spokesman-Review as a photo archivist and writer for the “Looking Back” column. Scott graduated from the University of Arizona with a degree in journalism.
Andrei Mylroie
Andrei Mylroie is a vice president at Desautel Hege Communications (DHC), a public relations and marketing firm with clients throughout the world. At DHC, much of Mylroie’s focus has been delivering media relations results for clients including Itron, Avista, local tribes and ABC’s Extreme Makeover: Home Edition. He has enjoyed great success placing stories in venues from the Wall Street Journal to the Spokesman Review, and CNN to local network affiliates.
Prior to joining DHC, Mylroie had extensive sports marketing and management experience. Mylroie was the Team Manager for the Trek-Volkswagen and Gary Fisher Mountain Bike Racing Teams, where he worked with athletes including an Olympic gold medalist and World Champion. Andrei graduated with a B.S. from the University of Colorado at Boulder
