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IT'S TIME FOR A NEW IDENTITY !
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Spokane Public Relations Council
Unveils Its New Name & Logo at
February 2nd Breakfast Meeting
Plus Special Guest Speaker, Steve Getzug, Senior V.P. from Hill & Knowlton, Los Angeles.
7:30 a.m. in Cataldo Hall, Gonzaga Univ.
We know it's Groundhog's Day, but we've got something a lot more exciting to show off than the shady side of an overgrown rodent. It's the new name, logo and mission for SPRC!
"After much research and discussion, the board of directors recently approved the new name, logo, and mission statement to more accurately represent its members and the goals of the organization," said Bethany Luck-Hutson, SPRC president.
Along with the new branding effort, attendees will enjoy an informative presentation by Steve Getzug, a Senior VP with International PR firm Hill & Knowlton's Los Angeles office. Steve's breakfast presentation is entitled:
Want to Heighten Your Value as a Communicator? Step No. 1: Listen
We do a lot of talking in public relations. It's our job. Fundamentally, building and telling the story, and telling it well, are core to achieving the goals our clients set for us to seed understanding of products, business offerings, ideas and more. But as communications counselors, listening first and listening well, and asking a lot of questions, may be the more critical ingredients to delivering a successful communications program -- and elevating the value public relations can bring to an organization and its leadership team.
A special thanks to Jennifer West, General Manager of Spokane's Rockey Hill & Knowlton office, whose enthusiasm for this topic has resulted in obtaining Mr. Getzug as both our breakfast presenter as well as workshop facilitator.
So remember to join us on Friday, February 2nd at 7:30 a.m. at Cataldo Hall on GU's campus (500 W. Boone) and listen to Steve Getzug, Senior Vice President of Hill & Knowlton's Los Angeles office.
And if that isn't enough to wake up Punxatauny Phil, the workshop that Steve Getzug is leading on "Selling the Value of PR to Decision Makers" that starts at 9:30 a.m. certainly will. See all the details below and RSVP for this great professional development opportunity.
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Selling the Value of PR to Decision Makers
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Sign Up Now for SPRC's Feb. 2 Workshop
As a Public Relations professional, do you ever find yourself having to “sell” the value of what you do to your boss, decision makers, or stakeholders? Do you find yourself having to justify your department’s budget? Then have we got a workshop for you (and your boss)!
“Selling the Value of PR to Decision Makers” is a workshop sponsored by the Spokane Public Relations Council (SPRC) on Friday, February 2 at Gonzaga University’s Cataldo Hall from 9:30 AM – 11:00 AM. The workshop will offer practical tips on selling the value of professional Public Relations to your clients, your CEO, or other decision makers within your organization. Topics covered include:
- How to articulate PR’s value proposition to existing and prospective clients;
- Methods and tactics that convert a small PR budgets into robust budgets;
- Why CEO’s, CFO’s and company stakeholders should care about PR;
- How to get them to say yes to more resources instead of no;
- Strategies and tactics that Account Executives in major markets use to win over the minds and purse strings of key decision makers;
- ROI models used to justify PR budgets vs. advertising or other forms of paid media.
Our expert speaker for both the breakfast meeting (beginning at 7:30 AM) and workshop is Steve Getzug, Senior Vice President with Hill & Knowlton, Los Angeles. Mr. Getzug is a senior media and crisis communications specialist, providing advice to clients as diverse as MGM Mirage, Wal-Mart, and the State of California. He uses his knowledge of the media, including nine years as a reporter and editor for the Los Angeles Daily News, to help his clients navigate important communication channels and achieve key business goals.
The breakfast meeting begins promptly at 7:30 AM (breakfast cost is $11 for non-SPRC or PRSA members), with the workshop following from 9:30 – 11:00 a.m. Workshop cost is $10 for non-SPRC members, free for SPRC and PRSA members.
Both events are open to all interested professionals and their guests. RSVPs are required for the workshop, so reserve your spot by calling Jeff Thomas at the Spokane Athletic Club, 459-4242, or emailing jthomas@spokaneathleticclub.org
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Bethany's Buzz
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It's Time...
It’s time for the big reveal! As of our breakfast meeting on Friday, February 2nd, the SPRC you know and love will become a broader version of itself by changing the name and logo of the organization to better reflect our membership. If you haven’t been to a breakfast meeting in a while, now is the perfect time to attend!
It’s time to get excited! We’re excited, and you should be too. This new organization aims to better serve the needs of our ever-changing, constantly growing membership. In order to better serve you, we need you to let us know what you want. Do you want more networking opportunities? Let us know! Do you want more opportunities to brainstorm with other communications professionals? Let us know! Do you want access to more resources? LET US KNOW! This organization is YOURS, so take some ownership in it. Contact any of the board members and let us know what YOU want out of our new PR/Marketing/Communications organization
It’s time to show PRSA some love! PRSA’s Spokane Chapter has been a fabulous partner to SPRC through the years. And we are happy to let you know that regardless of our name change, the wonderful partnership continues! The leadership of both organizations will continue to work together to provide valuable, informative monthly programming that will benefit all the PR practitioners, marketers and communications professionals who belong to our organizations. I would like to take this opportunity to say thank you to the 2006 and 2007 PRSA Board of Directors who have been very understanding and patient with us through this process.
It’s time to say THANK YOU to Klundt Hosmer Design and Spokane Web Communications! Darin Klundt and Ashley Martin of Klundt Hosmer Design spent a great deal of time working with the SPRC Board to develop our new name and logo, and for that we owe them a debt of gratitude. And thanks to Jennifer Ferrero and Tony DeStefano of Spokane Web Communications, who are in the process of completely redesigning our web site to reflect the organization’s new identity.
It’s time to prove our worth! Attend the Workshop following our regularly scheduled breakfast meeting and take the opportunity to learn practical tips on selling the value of professional Public Relations to your clients, your CEO, or other decision makers within your organization. This opportunity is provided to you by SPRC Events Chair Jeff Thomas, SPRC Vice President & Programming Chair Dave Sonntag and Jennifer West, General Manager of Rockey Hill & Knowlton, who worked tirelessly to bring this experienced PR professional to Spokane to present to us. When you see Jeff, Dave or Jennifer, be sure to say thanks!
And finally…it’s time to embrace our new organization! Your experiences will be what you make of them. So, show up to meetings and workshops. Get excited. Take some ownership in the organization. Let us know what you want. And make the most of the time you get to spend networking with and learning from your colleagues and peers.
Have a fabulous February! I look forward to seeing you all at the official unveiling of the organization’s new name and logo at breakfast (be sure to arrive by 7:30 a.m. for the start of the program) and then at the workshop on Friday, February 2nd!
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Prepare Your Spark Award Submissions
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March 20 Is Deadline for Entries
The annual Spark Award competition is about to kick into high gear. The cost for entries in this premier competition among area communications, marketing and public relations professionals is:
$30 - SPRC Member Spark Award Entries
$45 - Non-Member Spark Award Entries
$10 - Student Spark Award Entries
$75 - Dussault Award Entries
So mark your calendar and start looking over your 2006 creations, projects, and campaigns. Look for the full entry form (and news of some exciting changes) to be sent out via email before the Feb. 2 meeting and be posted on this website shortly afterward.
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Get Recognition at the Spark Awards
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Your Organization Can Sponsor This Classy Event!
Don’t miss out on the opportunity for your organization to be recognized at the 2007 Spark Awards Gala on April 25th from 6 – 9 PM at The Spokane Athletic Club.
The Spark Awards Gala celebrates the achievements of local communications professionals and also serves as SPRC’s primary fundraising event. Money raised will help provide paid internships for college students studying public relations, communications, or marketing.
To become a Spark Awards sponsor, review the event sponsorship packages. Please select which of the three levels your organization can contribute and contact Pamela Kippes at (509) 323-1309.
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For all of you writers out there...
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"The difference between the right word and the almost right word is the difference between lightning and a lightning bug."
-- Mark Twain
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MarCom Website
IN THIS ISSUE
2010 MarCom Leadership
President
Ashley Martin
Klundt | Hosmer
509-456-5576 x119
ashleym@klundthosmer.com
Vice President, Incoming President, Internship Chair
Alyssa Ando
Sterling International, Inc.
509-343-3688
alyssa@rescue.com
Past President
Allison Benjamin
Cancer Care Northwest
509-228-1335
benjaaa@ccnw.net
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2010 DIRECTORS
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