|
May 2005 Program
|
Living the Brand at Itron
 Tim Wolf, the director of marketing at Itron, will speak on “Living the Brand at Itron” during the SPRC/PRSA monthly breakfast meeting at Gonzaga University’s COG on Friday, May 6, at 7:30 a.m. His presentation will cover the topics of building brand equity in the context of Itron and what Itron has done to ensure that living and building the brand is every employee's responsibility.
Based in Spokane Valley, Itron is a leading technology provider to the global energy and water industries. More than 3,000 utilities worldwide rely on Itron technology to deliver the knowledge they require to optimize the delivery and use of energy and water. Over the past three years Itron has built on its industry leading position in meter data collection technology for utilities by acquiring five additional companies and repositioning itself as an integrated solutions provider to the global utility industry.
As director of marketing, Wolf’s responsibilities include overseeing Itron's marketing communications group, overall brand management and marketing strategy development.
Prior to coming to Itron in 1998, Mr. Wolf's professional experience included journalism as a newspaper reporter, and public relations work in the non-profit/higher education field. He holds a degree in journalism and political science from the University of Minnesota.
Back to Top
|
|
Say, Say... Sara J.
|
SPARC Awards Going on Year 10!
By Sara Johnston, SPRC president
Spring has sprung, the SPARC Awards 2005 are here and it’s time to celebrate! The upcoming awards ceremony marks the 10th year of this fabulous event! Over the past decade we’ve had the opportunity to come together as a group, network, dress up, win prizes, battle over the best auction items, dine on great food and even skip down the yellow brick road. The locations change, the theme changes, the physical appearance of the awards change too – but the purpose of the award ceremony remains constant: to celebrate and honor excellence in public relations. In the process, we’re also raising internship funds for three very deserving students.
In just a few short weeks, on Thursday, May 19, we’ll come together at the Spokane Athletic Club for the awards ceremony. The entries that you’ve invested so much time and energy developing are currently being judged from as far away as Arizona. The SPARC Planning Committee, chaired by Bethany Luck-Hutson, is working away to ensure that this year’s event is a hit. Earlier this year, SPRC sent out a survey on the SPARC Awards to determine the elements that members valued most about the event, and based on the findings, we’ve enhanced the evening and made a few changes. It’s sure to be a night to remember and I’m looking forward to seeing you all there!
Back to Top
|
|
RSVP for SPARC Awards
|
|
The 2005 SPARC Awards Gala is on Thursday, May 19, 2005 at the Spokane Athletic Club. You can RSVP for this not-to-be-missed event here.
Back to Top
|
|
Internships Awarded
|
|
Student interns will work with NRCS, Inland Northwest AGC, Spokane Athletic Club
The SPRC Internship Committee has selected three host companies from 12 SPRC member applicants, and three students out of 13 applicants from six colleges, to work and learn together this year.
Ron Nichols, public affairs officer for Natural Resources Conservation Service (NRCS), will work with Whitworth College junior Kathryn “Katie” Frederick.
Cheryl Patterson, director of member services for Inland Northwest AGC, will work with Washington State University senior Christina Mills.
Jeff Thomas, director of marketing and member services for Spokane Athletic Club, will work with Eastern Washington University senior Ben Rascoff.
Each intern will receive a $1,500 stipend from SPRC for their ten weeks of work with their host this summer or fall. Internship funds are raised at the SPARC event each year.
SPRC members Madonna Luers, Robyn Dunlap, Janelle Jovick-Leonard, Bethany Luck-Hutson and David Sonntag made up this year’s internship committee.
SPRC members interested in making their own internship arrangements can review the other ten student applications by contacting committee chair Madonna Luers at 509-456-4073 or luersmel@dfw.wa.gov.
Back to Top
|
|
Thanks!
|
SPARC Awards Chair Yvonne Lopez Morton would like to thank all the SPRC and PRSA members who have volunteered to do reciprocal judging for the Arizona club's awards in mid-May. The Arizona PRSA Club judged more than half of the SPARC awards in early April.
Back to Top
|
|
Save the Date - July 20!
|
|
Mark your calendars for the PR social event of the summer. This year's SPRC summer social will be at Arbor Crest on July 20 from 4:30 to 6:30. It's free to members and $10 for nonmembers.
Come enjoy wine, delicious snacks, a spectacular view and some very fine company!
Back to Top
|
|
Volunteer Opportunity
|
|
The Children's Home Society is looking for someone who has public relations/marketing experience to be on an advisory board. For more information contact Wayne Rounseville at 747-4174, ext. 7230.
Back to Top
|
|
One Last Thought
|
|
Whenever you are asked if you can do a job, tell 'em, 'Certainly I can!' Then get busy and find out how to do it. - Theodore Roosevelt (1858 - 1919)
Back to Top
|
|
MarCom Website
IN THIS ISSUE
NEXT MEETING
Living the Brand at Itron
May 6, 2005
7:30am - 9:00am
COG
|
2010 MarCom Leadership
President
Ashley Martin
Klundt | Hosmer
509-456-5576 x119
ashleym@klundthosmer.com
Vice President, Incoming President, Internship Chair
Alyssa Ando
Sterling International, Inc.
509-343-3688
alyssa@rescue.com
Past President
Allison Benjamin
Cancer Care Northwest
509-228-1335
benjaaa@ccnw.net
|
2010 DIRECTORS
|
|
