Sr. Digital Marketing Director
Pipl is the world’s largest people search engine and a people data company. We make it easy for valid organizations to get contact, social, demographic and professional information about people. We help companies access data and integrate that data into their solutions and platforms to drive growth in their business, many times in ways they didn’t think was possible!
We are a company that cares about fostering a great work environment and a fun, energetic, success-oriented culture. We strongly believe our people are our most important strength. And we don’t pay lip service to that phrase — we incorporate it into our policies, and we live it every day. Yes, this philosophy means we have generous ‘traditional’ benefits and perks, and it also means we take a lot of time to make sure everyone in the company is in the right job, knows how his or her job contributes to the overall company mission, and has a clear sense of learning and career growth. We have great employee retention over the years because people love coming to work here and really feel like they’re part of something special.
We seek a proven Senior Digital Marketing and Campaign expert to join our growing, agile marketing team. You will report to our VP Marketing and help lead your marketing teammates in designing and executing high-impact digital marketing campaigns with an A/B testing mindset. You speak using data and numbers to establish credibility, and you have a solid background in measuring campaign performance for maximum efficiency and effectiveness. You will have the opportunity to help build out our digital marketing and automation platform and play an integral role in designing our buyer’s journey and our sales funnels. You will work closely with our sales teams to build pipeline through effective lead generation, lead development and engagement programs. This role is responsible for managing inbound marketing efforts, attracting new prospects to our web properties, nurturing leads into sales opportunities and improving our customer expansion and retention. You should know a lot – and still want to learn – all things marketing automation, analytics and prediction, social, email nurturing, search, PPC and digital advertising.
What you’ll do
Help the VP and CMO plan smartly for scaling our lead development capacity and velocity.
Lead our campaign efforts targeting specific audiences, funnel stages and geographies
Share your knowledge to help your teammate’s reach their professional goals
Plan, design and execute these campaign disciplines:
Integrated campaigns that choreograph multiple channels including web, search, PPC, marketing database, email, social media and display advertising
Measure, report, optimize and forecast campaign performance
Forecast and track budgets. Help build our bottom’s-up business model
Optimize the “marketing mix” to support our lead and sales targets
Install tools and run campaign experiments and conversion tests
Collaborate to design and publish web and landing pages that optimize conversion
Install both buyer’s journey and sales funnels. Instrument conversion points and negotiate SLAs with your sales tribe.
Help select, implement and tune our marketing automation platform (e.g. Hubspot, Pardot, Marketo) and any supporting toolsets
Expand our influence, grow our reputation and social media presence
Deploy effective collaboration, planning and scheduling techniques that keep a distributed team in sync with deadlines so that we can all work at a sustainable pace
Design messages tailored to the pains and jobs-to-be-done of our ideal prospects.
Write copy that is clear and engaging. Teach something. Be controversial without being disagreeable.
Apply strong analytical abilities (e.g. math, tables, charts and graphs) to evaluate end-to-end prospect and customer experiences across multiple channels and touchpoints
Collaborate with creative, web, PR agencies and other vendor partners
Evaluate emerging marketing and sales technologies. Provide your perspective and use data to justify our adoption where appropriate.
Bachelor’s degree. Doesn’t matter which discipline if you are smart, like math, and you’re a proven self-learner.
Minimum of 5 years digital marketing experience. Ideally more!
Direct experience and certifications in at least one of the major marketing automation platforms (Hubspot, Pardot, Marketo, etc) and demonstrated ability to use these solutions successfully
Experience working with B2B SaaS product solutions, and serving a multi-role enterprise sales force closing complex deals, are big pluses
Exceptional organizational skills, proven project management approaches, and a history of hitting your deadlines, all while working at a sustainable pace.
A great attitude, positive energy and a desire to help take a fast growing company to the next level. Low drama appreciated.
Have a “testing” mentality – constantly trying new things, failing fast and learning from your mistakes.
Strong desire to get past opinions and anecdotes to make fact-based decisions that improve campaigns and how we design our teams and work agreements.