To elevate the Spokane International Airport's brand by directly managing marketing and creative activities that promote, enhance, and protect the organization. This position is responsible for branding, creative services, marketing, communicating with internal and external stakeholders utilizing multiple channels and special services lines.
The position provides general administrative and technical support to the Director of Marketing and Public Relations. The Marketing and Public Relations Department is responsible executing strategic and tactical plans to attract, retain, and expand aeronautical and non-aeronautical business at GEG and Felts Field, as well as cargo and passenger service to the Spokane/Coeur d'Alene market; assist in the preparation and dissemination of creative marketing materials that support the Airport's brand strategy and business recruitment initiatives; routinely communicates through various platforms with customers, stakeholders, tenants and the general public; assists in coordination of media participation in airport events, as well as, in responding to media inquiries; assists in carrying out of short- and long-range marketing, promotional and communications strategic initiatives. The Manager will be an integral part of the team to achieve these objectives.
EXAMPLES OF ESSENTIAL DUTIES:
Support brand building by developing and creating marketing concepts and materials for Spokane International Airport, Felts Field and the Airport Business Park including but not limited to:
Signage and advertisements
Maps and exhibits
Mobile and main web site graphics
Social media monitoring and responses
Plan and coordinate special events, i.e. press conferences, catered events, ribbon cuttings, etc.
Assist with composing press releases, marketing materials, grant writing, and newsletters including design and layout.
Compiles data and analysis derived from the Airport's Air Service Development consultant of monthly and annual key passenger airlines' performance Indicators including departures, fares, yield, load factors, and seats as well as general airline industry intelligence such as, but not limited to, future aircraft purchase orders and delivery schedules, mergers and acquisitions, management changes, network route modifications, etc.
Provide non-professional photography services.
Assist in the preparation and coordination of materials as needed, including bid solicitations, for mass mailings.
Contribute to the Airport's content, design, and maintenance of website
Develop a master marketing digital media content plan and calendar to include, but not limited to, advertising and sponsorship deadlines for regional festivals, sporting events, and other related activities; annual and anticipated airport related events; customer appreciation and promotional activities; and industry related tradeshows and air service development meetings.
Expand engagement, create content and manage the Airport's social media, i.e. Facebook, Twitter, Instagram, etc., presence and respond to postings.
Serve as liaison between contracted advertising agency and the Airport, print suppliers and various marketing vendors and services.
Actively participate in communicating and promoting the Airport's "Thanks Again!" customer loyalty program.
Prepare business recruitment, retention, and expansion proposals.
Develop and maintain business database contacts from throughout passenger market area as well as targeted aerospace industries outside the region for recruitment.
Design, bid and procure specialty advertising related items such coffee mugs, luggage tags, USB drives, apparel, etc., that is branded with the Airport's logo.
Maintain and establish regional relationships with corporate travel managers, travel agent community, and business organizations.
Represent the airport at civic events to include public speaking, as well as, participating in trade shows.
Perform other duties as assigned.
Minimum Education and Experience Requirements:
Bachelor's degree from an accredited college or university with a major in Marketing, Communications or related field.
Five years as a Manager in Branding, Marketing, Advertising, Public Relations, Digital communications or related field.
A combination of education and experience that provides the knowledge, skills and ability to perform the duties of this position will be considered
Required Knowledge, Skills, and Ability:
An understanding of the Airport's existing and targeted passenger carriers and knowledge of the nonstop markets they serve and targeted destinations and the nuances of airline preferred marketing and advertising engagement.
Knowledge of principles of graphic design and layout.
Exercise sound independent judgment within general policy guidelines.
Establish and maintain effective working relationships in the performance of duties and to work as a team.
Work well under pressure and respond to quick changes in priorities
Demonstrated ability to meet deadlines and manage competing priorities and multiple concurrent assignments.
Be a self-starter and independent worker.
Superior written and verbal communication skills and attention to detail.
Experience managing a project from concept to production.
Experience planning, writing, editing and production of newsletters, annual reports, marketing literature, and other print and digital publications, content and ads.
Creative and experienced in how new media technologies can and should be utilized.
Ability to recognize, meet and exceed customer expectations.
Solid experience in managing content and production of traditional and new media, including print, video and web sites.
Experience in planning and executing special events.
Working Conditions, Travel Environment, and Potential Hazards:
Most work is performed in an office environment with limited exposure to dust, fumes and noise. Travel is required.