Ramsey is the performance-driver and culture-creator at Strategy Labs. He founded Strategy Labs in 2016 when he realized that few agencies that dealt in hard facts existed. So, he built one that did.
The digital media landscape is ever-changing. Keeping up with trends and best practices can be challenging as we have witnessed exponential change in channel mixes in the last decade. It is now widely quoted that Google, Facebook, and Amazon comprise almost 70% of all digital advertising spend. Given the programmatic nature of these platforms, the barrier of entry for smaller brands to compete on a national level no longer exists. The challenge is that with small to medium budgets you have to be confident in the digital strategy you take to market. Many campaigns fail before they even get started due to incorrect tracking implementation and campaign set-up in relation to campaign goals.
In this workshop we will review the foundational marketing structure for a direct response campaign (e-commerce or lead generation) within Facebook’s Ads Manager platform. This will include developing a marketing funnel from start to finish, with details on selecting the correct campaign type, conversion type, audience set-up, messaging frameworks, exclusion rules, and more. By the end of this workshop your view on how to run social campaigns will be expanded and you should have a more tools in your media buying toolkit.