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In higher ed (as in most industries), a university’s website is its number one marketing and communications tool. In 2018, both Eastern Washington University and Gonzaga University launched redesigned sites to better tell their stories and serve their many audiences.
Come learn what it took each school to get their site to the launchpad, as well as how things are going now that the sites are in orbit. You’ll come away with some things to think about when its time for you next redesign – no matter the size of your organization or site.
But this isn’t your grandfather’s tired, old case study. You’ll hear the trials, tribulations, and triumphs of these projects told through the internet’s greatest storytelling devices: memes and animated GIFs. It’s a format that promises to be as entertaining as it is informative!
Sam Buzby Bio:
Between his time as a student and as a member of EWU’s Marketing and Communications team, Sam has been with Eastern for more than 15 years. Trained in branding, print, web and multimedia design as well as social and new media marketing, Sam strives to apply fresh thinking and common sense to everything he does. After overseeing the content strategy, design, development and rollout of the new, recruitment-focused EWU website, Sam was named Interim Director of University Marketing and Communications in July.
Kurt Heimbigner Bio:
Kurt joined Gonzaga’s Marketing and Communications department in 2010 after a career that included jobs as a technical writer, software engineer, graphic designer, and project manager at companies ranging from start-ups to large corporations. But the one thread that has been constant throughout his career is the web – beginning with building his college’s first website way back in 1996. Kurt’s unique combination experience turned out to be perfect preparation for his current role as Senior Director of Integrated Marketing and Web Communications, where he lead Gonzaga’s multi-year web redesign effort.