Analytics are most often used to discover what happened. But for many marketers, it's difficult to glean insights from the data. User Testing is typically used to find issues with forms and conversion funnels. But they're often viewed as expensive and limited in scope. Ed & Tine bring a peanut butter and jelly approach of Google Analytics + user testing to discover big insights on a budget. They'll be sharing real-world examples, tools used along the way and step-by-step instructions so you can use these techniques yourself.
ABOUT THE SPEAKERS
Ed & Tine Reese: Sixth Man Marketing
Sixth Man Marketing is a data-driven online marketing firm in beautiful Spokane, Washington. We challenge assumptions, improve landing pages strengthen campaigns, and test the results. We are not afraid to prove our clients or ourselves wrong in the pursuit of better results. We do this by performing usability research, testing, and detailed measurement to gain insight into how to increase revenue.
Ed Reese: Founder
Tine Reese: Co-Founder, Usability & Testing