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Brainsqualling program with Anatomy of a Brainstorm workshop with Stefan Mumaw, Creative Director & Purveyor of All That Rocks
What do the most creative shops in the nation do to inspire their teams to pump out great idea after great idea? What process do they engage in to take a group of individuals and fuse them into free-flowing concept machines? Caffeine for the Creative Team author Stefan Mumaw explores this dynamic by grafting the best practices and processes from these creative giants in an effort to replace ineffective brainstorming with a new directive: brainsqualling. In this session, Stefan will lay our how to create and run effective brainstorm sessions, understand how to overcome the one dynamic that softens the output of most brainstorms, and how to separate divergent and convergent thinking. You’ll explore structure, participants, planning, pre and post strategies, and a host of idea-generating techniques to help get the most of your group ideation sessions.
Workshop: Anatomy of a Brainstorm
Brainstorming is the process of bringing multiple people together to generate ideas. The hope is that the collective experience and perspective in the room will help everyone generate more and better ideas. But bringing people together doesn't guarantee they'll solve the problem relevantly and novelly, you need a strategy for your idea sessions. And Caffeine for the Creative Team author Stefan Mumaw has a suggestion: story. Stefan will break down the basic brainstorming process into usable techniques, including the use of story to take wild-eyed concepts and turn them into tangible, actionable ideas. To do so, he'll run you through an actual campaign brainstorm from his agency, everything from ideation to finished product, a process he filmed live while it was happening. Throughout the session, Stefan will explore effective brainstorm and concepting techniques and engage attendees in creative exercises to illustrate points, all while injecting a little fun and laughter into the proceedings.
About Stefan Mumaw
Stefan Mumaw is a Creative Director at DEG, a behavior-driven, human-focused digital agency. He has authored six books, the most recent being Creative Boot Camp, a 30-day crash course on creativity. Previously, he authored Chasing the Monster Idea, co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, as well as Redesigning Websites and Simple Websites. He has spoken at numerous creative industry gatherings over the years and been known to embarrass himself and those around him if given the opportunity.