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The Spokane Re-brand
Hear from Cheryl Kilday, President/CEO and TJ Hake, VP of Strategic Development and Operations, from Visit Spokane about how the new Spokane brand will help the region break through the clutter and leverage a common description and expression of Spokane. Telling our story together will build a stronger identity and reputation paving the way for economic development and tourism opportunities.
About Cheryl Kilday
Cheryl Kilday has almost 30 years’ experience in the tourism industry, which includes a background in hotels, conventions, meeting planning and event management. Cheryl also earned the prestigious Certified Destination Marketing Executive (CDME) designation through Destinations International in 2011.
Cheryl joined Visit Spokane in 2010 after living in the Washington DC region in Northern Virginia for several years. She began her tourism adventure in the Willamette Valley in Oregon and often relays that the three destinations where she has worked all have wine experiences and Nordstrom as part of their visitor appeal.
Cheryl currently serves as the Immediate Past Chair of the Washington Tourism Alliance, Washington's statewide tourism organization that replaced Washington's government-run tourism office and a Trustee for the Destinations International Travel Foundation. Cheryl is active in state, regional and national tourism-related organizations, is on the Design Steering Committee for Riverfront Park, the Mobius Board as well as a variety of community boards and committees.