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A Case Study on Stakeholder Engagement- The Greater Spokane Valley Chamber of Commerce's BIG 5
For more than 95 years, the Greater Spokane Valley Chamber of Commerce has dedicated its mission to serving businesses, improving community vitality and fueling economic prosperity. But like many nearly-century-old organizations, over time, it began to experience a decline in interest and participation from its membership. In 2014, Katherine Morgan joined the organization as Executive Director, ready to grow the group in new ways. And she's done just that! In the summer of 2015 with Katherine at the helm, the Chamber launched a community-wide engagement process to identify five key initiatives- known as the BIG 5- to nurture community vitality and stimulate economic prosperity in the Greater Spokane Valley region.
In her presentation to MarCom, Katherine will share the stakeholder engagement process built and implemented by the Greater Spokane Valley Chamber of Commerce. She'll discuss key steps in the process and how the organization worked to foster support from members and key stakeholders to ultimately find success.
Katherine Morgan joined the Greater Spokane Valley Chamber of Commerce in September 2014 as the President & Chief Executive Officer. Under her leadership, the Chamber launched a collaborative community-wide strategic plan, known as “The BIG 5 for the Greater Spokane Valley,” to promote economic prosperity and protect the region’s greatest community assets. Throughout her career, Katherine has served as marketing director for various building industry organizations, promoting business and inspiring hope in the American Dream.
Prior to joining the Chamber, Katherine served as the marketing and events director for the Home Builders Associations of
Spokane and Greater Kansas City. Locally, she coordinated the Inland Northwest’s largest new construction home tour (the Fall Festival of Homes) and the annual Premier Home Improvement Show, earning numerous awards. She also served as marketing director for Greenstone Corporation, promoting the communities of the largest builder in the Northwest, including Kendall Yards.
Katherine received her bachelor’s and master’s in Business Administration from Gonzaga University. She has been recognized as a finalist by Spokane Coeur d’Alene Living Magazine as “Women in Business Leadership” in 2013, acknowledged by her peers at Gonzaga University as “Student of the Year” in 2014, honored locally by NAWBO Inland Northwest/Spokane as “NAWBO Spririt of Women” award recipient in 2015, and most recently noted by Catalyst Magazine as “Top 20 Under 40” in 2016.
Katherine was raised in the Northwest by her loving parents with her brother, Don and sister, Frances. In her spare time, she enjoys the arts, traveling, and participating in Ironman and local triathlons.