Curious about how your company can make a difference in the world? This presentation will briefly describe six corporate initiatives that can build a better world as well as build the bottom line! Why should you listen? We'll dive into why the Corporate Social Marketing initiative is considered the Best of Breed for supporting marketing goals and objectives. You will learn about the 5 principles for success with Corporate Social Marketing campaigns and each will be illustrated with a brief case study.
After the opening session, staying attendees will be provided with an opportunity to brainstorm with a team about how their organization could utilize a social marketing campaign. They will get to learn directly from Nancy about the steps involved in ROCKING a social marketing campaign including how to identify:
1) A “wicked problem” the campaign is intended to address
2) Potential partners for the campaign
3) A priority audience for the campaign
4) A desired behavior change the campaign is intended to influence
4) Potential marketing intervention tools (4Ps) to achieve this behavior change...
This workshop is will be presented in a way to inspire and educate the marketing teams of for-profit businesses (of any size), agencies and non-profit organizations! Curious to learn more? Then this workshop is for you!
About the Speaker:
Nancy Lee, MBA, has more than 35 years of professional marketing experience, including Director of Marketing for Rainier Bank and Director of Marketing for Seattle Children’s Hospital. For the past 25 years she has focused on Social Marketing, the proven discipline for citizen behavior change for social good. Currently, Nancy is a teaching associate at the University of Washington where she teaches social marketing in the MPA program. She conducts seminars and workshops on social marketing and has participated in the development of more than 100 social marketing campaigns, including ones for CDC, the World Bank, EPA, US AID, and the Washington State Departments of Health, Transportation, Natural Resources, Fish & Wildlife, Labor & Industries, and Ecology. Nancy has written numerous academic Journal articles and coauthored 13 books on Social Marketing, ten with Philip Kotler, including GOOD WORKS: Marketing and Corporate Initiatives That Build A Better World . . . AND the Bottom Line, the focus for this presentation and workshop. She is President of the Pacific Northwest Social Marketing Association (PNSMA) and serves on the Board of the International Social Marketing Association.