DH and Nyhus Communications are collaborating to bring us the best information, resources and training! This empowering and engaging presentation is designed for professionals of all levels responsible for media outreach. Presenters will share secrets they've used to navigate the often mysterious world of media. Attendees will gain tips for connecting with key contacts at statewide outlets and learn how to craft a pitch to capture media attention. Workshop participants will have the opportunity to practice creation of quotable content and build confidence for their next on-camera interview.
7am-8am: Networking and breakfast
9:15am-10:45am: Break out sessions
10:45am-11am: Q & A time
Get To Know the Speakers
Heidi De Laubenfels VP, Operations -Nyhus Communications
Heidi is an expert communicator, leader, strategist and journalist who is passionate about helping organizations achieve their full potential. More than two decades in various roles in news media and in corporate leadership honed her ability to articulate purpose and vision, engage and inspire teams, and reach key stakeholders with compelling communications. Heidi serves on the board of the Foundation for Seattle Colleges, and also on the board of the Global Leadership Forum, which seeks to build prosperity for communities around the world by strengthening globally oriented, social-purpose leaders.
Gina Maffei, Account Supervisor -Nyhus Communications
Gina has nearly 17 years’ experience leading reputation-building, marketing and public education campaigns. Gina serves clients in the Nyhus marketing and content practice where her expertise is in developing and executing strategic communications and integrated marketing campaigns for her clients to help them achieve their communications goals and reach target audiences. She works on clients in the healthcare, transportation, energy, construction and tourism industries.
Prior to joining Nyhus, Gina spent five years at Widmeyer Communications in Washington, D.C. There she provided strategic media relations and government affairs counsel to higher education, healthcare, business, energy, environment, international development and government clients. Gina joined Widmeyer after serving as an account executive at Waggener Edstrom Worldwide Public Affairs in Washington, D.C. Previously Gina worked in the office of U.S. Congressman Adam Smith on Capitol Hill as a communications assistant and as a legislative correspondent on a wide array of issues.
Gina received a Bachelor of Arts in Public Relations with minors in Political Science and Advertising from Gonzaga University. She was a recipient of the 2000 Jesse H. Neal National Business Journalism Award for an article published in the Natural Food Merchandiser.
Lisa Cargill, Vice President, APR -DH
Lisa's first foray into media relations came as an intern where she picked up the phone blind and tried to interest a well-known print reporter in coming to a health care event. After that success, she caught the bug. From crafting compelling pitches, to guiding editorial board conversations, Lisa thrives on the thrill of the chase. For nearly 15 years she’s helped clients understand media relations is a combination of building relationships and storytelling. She’s media trained countless spokespeople, guiding them to craft effective messages, feel comfortable delivering them and anticipating the tough questions. Lisa is a proud Eastern alumna, having earned her Bachelor of Science in Journalism there, and gives back to the community and profession through many activities including the Greater Spokane Chapter of the Public Relations Society of America.
Tyler Tullis, Senior Account Executive -DH
Tyler is a multidisciplinary brand marketer who brings creative thinking, a talent for writing and trademark enthusiasm to his clients. Tyler has done it all—conducted deep quantitative and qualitative market research; designed and managed campaigns to roll-out new brands; conducted national media relations campaigns; written and art-directed hundreds of unique advertising pieces; and designed elements of digital campaigns including social media, eMail marketing series’ and digital advertising. Tyler has worked with clients in public health, energy management, higher education, technology, tribes, hospitality, local business and non-profits. His experience with both business-to-business and business-to-consumer marketing makes him a well-rounded member of the firm.
Tyler has served on several community boards including as President of the American Advertising Federation Spokane, Spokane Regional MarCom Association, American Cancer Society Young Professionals, and the Gonzaga Alumni Mentoring Program. He moonlights as a fiction writer—his latest novel, Killing Virginia Crowe, released in 2015.