2003 SPARC Winners


1. Audio-Visual
1.1 One-time video,etc.:


Excellence - Rockey West Public Relations, Safe Air


Merit - Ronald McDonald House, Promo Video


Merit - Ronald McDonald House, House Tour


Merit - Whitworth College, Faith in the Future
2. Print Publications
2.1 Brochures:


Excellence - Spokane Symphony, Concert Guide 2002-03
2.5 Newsletters:


Excellence - Inland Northwest Health Services, ReConnect


Merit - Vanessa Behan Crisis Nursery, Heart to Heart


Merit - Better Business Bureau, Insight
2.6 Annual Reports:


Excellence - Rockey West Public relations & Velocity Communications Group, Inland Northwest Blood Center Annual Report


Merit - Avista Corp., Avista Corp 2001 Annual Report
2.7 Direct mail:


Excellence - Creative Consultants, Over 45 Reasons Why You Need Digital Cable


Merit - Sacred heart Medical Center, Out of This World Evening Postcard


Merit - Whitworth College, The Whitworth Fund Pizza Appeal
2.8 Special publications:


Excellence - Eastern Washington University, Admissions Calendar


Merit - Creative Consultants, Wedding Invitation


Merit - Desautel Hege Communications, Understanding Disabilities in American Indian and Alaska Native Communities
3. Design
3.1 Posters:


Excellence - First Night Spokane, First Night Spokane Poster


Merit - Spokane Matters, Mardi Gras Ball Poster


Merit - Spokane Symphony, Parks Poster
3.2 Logo/Org.ID:


Excellence - Avista Foundation, Avista Foundation Identity Package
3.4 Visual displays:


Excellence - Strategic Niche, Advertising Tradeshow Display
3.6 Invitation/Greeting Card::


Excellence - Creative Consultants, Bertonlino 50th Anniversary Invitation


Merit - Washington State University Spokane, Health Sciences Building Dedication Invitation


Merit - Ronald McDonald House Charities of Spokane, Christmas Card
4. Writing
4.1 News Release:


Excellence - Washington State University Spokane, Health Sciences News


Merit - Better Business Bureau, Partnership Alerts


Merit - Whitworth College, Whitworth Professor's New Book


Merit - Inland Northwest Health Services, Northwest MedStar
4.2 Feature Writing:


Excellence - WSU College of Nursing, What Is A Nurse?


Merit - Sacred Heart Medical Center, Who Are You Trusting With Your Baby?


Merit - Avista, Avista Volunteers Take A Day For United Way


Merit - Whitworth College, Leading the Whitworth Way


Merit - Conner Dudley Communications, DNA Testing for Paternity Fraud


Merit - Washington State University Spokane, Sixth "Charrett" Eyes Spokane's Great Gorge Park


Merit - Washington State University Spokane, WSU Spokane Seed Grant Awards Kick-Start Research


Merit - Washington State University Spokane, WSU Spokane Health Sciences Building Open: Second to None
4.3 Recurring Columns:


Merit - Conner Dudley Communications, Truth is No Defense


Merit - Conner Dudley Communications, Elizabeth Smart Op-Ed
4.4 Promotional copy:


Excellence - Conner Dudley Communications, Dean Tong Press Kit
4.6 Writing annual report:


Excellence - Inland Northwest Health Services, INHS Annual Report


Merit - Sharman Communications, Avista Corp. 2001 Annual Report


Merit - Sterling Financial, Sterling Financial Corp. 2002 Financial Highlights
4.7 Writing other:


Excellence - WA Dept. of Fish and Wildlife, Crossing Paths Newsletter


Merit - Creative Consultants, Playelf Christmas Card and Santa Interview


Merit - WSU College of Nursing, WSU College of Nursing article


Merit - Conner Dudley Communications, Light Rail Press Kit
5. Electronic and Interactive Communications
5.1 Internet sites:


Excellence - Ronald McDonald House Charities of Spokane, Ronald McDonald House Charities of Spokane


Merit - Spokane Web Communications, LeMaster and Daniels Healthcare


Merit - Sacred Heart Medical Center, Sacred Heart Children's Hospital


Merit - Washington State University Spokane, Home Page Faculty Features
5.2 Intranet sites:


Excellence - Providence Services, Providence Services


Merit - Spokane Web Communications, AFLAC Eastern Washington District Corporate
5.3 E-zines, Newsletters, other on-line/e-mail pubs:


Excellence - White Runkle Associates, mMode Online Magazine


Merit - Avista, The Avista e.view
5.4 Multi-media:


Excellence - Downtown Spokane Partnership, Downtown Spokane Annual Report CD
6. Media Relations
6.1 Industrial,etc.:


Excellence - Desautel Hege Communications, Itronix Media Relations
6.2 Services:


Excellence - Washington State University Spokane, WSU Spokane Media Relations


Merit - Rockey West Public Relations, ICM Asset Management Public Relations Program


Merit - Desautel Hege Communications, Washington State Healthcare Workforce Shortage
6.3 Government, etc.:


Excellence - Desautel Hege Communications, "False Promises" Media Relations


Merit - Rockey West Public Relations, New Vision Public Relations Program
6.4 Other:


Excellence - Rockey West Public Relations, Stone Ridge - A Golf and Recreation Community
7. Internal Communications
7.2 Services:


Excellence - Eastern Washington University, EWU Identity Standards Manual


Merit - Eastern Washington University, Good Morning Eastern
7.3 Government, etc.:


Excellence - Desautel Hege Communications, NACD Internal Communications Campaign
8. Marketing Communications
8.1 Industrial, etc.:


Excellence - Velocity Communications Group, Itron Recruiting Program
8.2 Services:


Excellence - Sharman Communications, Gonzaga University School of Law Admissions Brochure
8.3 Government, etc.:


Excellence - Spokane Symphony, Spokane Symphony Season Campaign
8.4 Other:


Excellence - Desautel Hege Communications, Little Creek Casino Marketing Program
9. Crisis Communications
9.2 Services:


Excellence - Inland Northwest Health Services, Northwest MedStar Hard Landing


Merit - Eastern Washington University, E.Coli Outbreak at Eastern Washington University
9.4 Other:


Excellence - Hollister-Stier Laboratories, Crisis Communications Plan (Scored 100 out of possible 100; judges called it one the best crisis communications efforts ever seen!)
10. Multi-Audience Communications
10.2 Services:


Excellence - The Focus Group, Effective Strategies to Recruit and Retain Students of Color


Merit - Rockey West Public Relations, Inland Northwest Blood Center Public Relations Program


Merit - Washington State University Spokane, Health Science Building Dedication


Merit - Washington Trust Bank, Washington Trust 100th Anniversary Campaign
10.3 Government, etc.:


Excellence - Desautel Hege Communications, One Spokane Summit


Merit - Shriners Hospital for Children - Spokane, Shriners Newsletter Program
11. Community/Government Relations
11.3 Government, etc.:


Merit - Avista Foundation, Avista Foundation Launch Plan


Merit - Desautel Hege Communications, Kalispel Tribe Economic Impact Campaign
12. Customer/Constituency Relations
12.1 Industrial, etc.:


Excellence - Velocity Communications Group, Itron TDS Users' Conference
12.2 Services:


Merit - The Focus Group, "Gift" donation brochures
12.3 Government, etc.:


Excellence - Sharman Communications, Spokane Humane Society's "Caring for Critters" Campaign
13. Communication Process
13.1 Industrial, etc.:


Merit - Desautel Hege Communications, Sacred heart Medical Cetner Media Evaluation
13.2 Services:


Merit - Strategic Niche, Oregon Cherry Growers Inc. Branding Analysis and Needs Assessment
13.3 Government, etc.:


Merit - The Focus Group, Effective Strategies to Recruit and Retain Students of Color
Student Entries
S4.6 Complete campaign:


Excellence - Shriners Hospital for Children - Spokane, Kids' Day in the Park Special Event


Merit - Shriners Hospital for Children - Spokane, 30,000th Patient Party Campaign
Dussault Award:


Hanna and Associates and Catholic Charities, Postcards From St. Margaret's



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