2011 Spark Awards

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2011 Sponsors

Gold Sponsor
Itron

Silver Sponsors
Gonzaga University
Jubilant HollisterStier
Kelly/Brady Advertising
Klündt | Hosmer 
Pearson Packaging Systems  
Skyline Inand NW 
Sterling Savings Bank 

Bronze Sponsors
Allied Fire & Security 
Cancer Care Northwest 
Desautel Hege Communications 
Greater Spokane Incorporated 
NBS Promos 
Proforma Good Wood Marketing 
Shriners Hospitals For Children – Spokane 
STCU

Communication Partners
Dean Davis Photography
JudyHD Design
KIX 96.1
Lawton Printing

Raffle Basket Donors
Kelly/Brady Advertising
KIX 96.1
Proforma Good Wood Marketing 
RESCUE!®
Spokane Regional Convention & Visitors Bureau

Avista Corp.’s external marketing communications campaign “The Powermonger,” the Kalispel Tribe of Indians’ print advertising campaign, and HollisterStier’s “Bee Aware” external marketing communications campaign were the big winners at the 16th Annual Spark Awards on April 21 at The Lincoln Center.

The Spark Awards are presented by the Spokane Regional Marketing and Communications Association (Spokane MarCom) to recognize the best work by local marketing, communications and public relations professionals.

Local professionals submitted about 100 entries ranging from publications and feature stories to website design and media relations campaigns. The award entries were judged by the Capital City Communicators of Boise. The top entries out of all submissions received Brightest Spark Awards.

The three Brightest Spark Awards were as follows:

Kalispel Tribe of Indians Print Advertising Campaign
Produced by Klündt | Hosmer and April Pierre

The Powermongor by Avista Corp.
Produced by Avista Corp., Coates Kokes Agency, Hamilton Studios

HollisterStier Allergy’s Bee Aware Program
Produced by HollisterStier Allergy & Mentus Life Science

The Dussault Award was chosen from these three Brightest Spark Awards at the discretion of the judges. This “best of show” award must receive high scores and be recognized as a campaign/program that had a significant impact on the economy and prosperity of our region. The winner of the Dussault Brightest Spark Award was the The Powermongor by Avista Corp.

The judges of this year’s Spark Awards had this to say about the Dussault Brightest Spark Award:

Through its multi-faceted campaign titled the “The Powermonger,” Avista successfully integrated a marketing communication effort targeted at college renters into its overall long-term strategy to educate the community about energy efficiency. It was clear that the campaign was well targeted, well planned and well executed. The campaign materials, which included an awareness kit, t-shirts, magnets and posters, were cohesive, creative, and engaging.  The clever videos, starring a house of college renters in an MTV “Real World” like setup, proved to be both entertaining and educational. We selected this campaign for the Dussault Award because it demonstrated an impressive use of marketing and communications skills and a significant impact on its target audience and the greater community.

The judges also awarded Excellence and Merit Awards for each submission category based upon specified criteria. All of the award winners are listed below.

Spokane MarCom is Spokane’s leading communication organization dedicated to advancing the integrated marketing communication profession through professional development, community impact and commitment to credibility. Proceeds from the Spark Awards fund internships for area college students seeking careers in marketing, communications or related fields.

Below are the 2011 Spark Award Excellence and Merit winners: 

DIVISION I: INDIVIDUAL MARKETING & COMMUNICATION PROJECTS

Audio Visual: Video Presentation

MERIT Award (tie)

KREM-TV's Kevin Tompkins and Inland Northwest Blood Center's Monique Cotton for

Epicurean Delight Video Presentation: Teresa's story

 

MERIT Award (tie)

Pearson Packaging Systems and Boom Creative for

Pearson MPI-300 Video

 

EXCELLENCE Award

Eric Galey and EWU Marketing & Communications for

We Need You Video

 

Audio Visual: TV Spot or PSA

MERIT AWARD (tie)

KHQ-TV's Ed Springer and Inland Northwest Blood Center's Monique Cotton for

INBC's High School Hero PSA 2010

 

MERIT AWARD (tie)

INHS Marketing and Communications and Desautel Hege Communications for

Northwest MedStar Membership TV

 

EXCELLENCE Award

KHQ-TV's Russell Silva and Inland Northwest Blood Center's Monique Cotton for

INBC and Gonzaga B-Ball Slam Dunk PSA

 

Audio Visual: Radio Spot

MERIT AWARDS

Natural Resources Conservation Service for

Soil Talk Radio PSA

 

EXCELLENCE AWARD

Desautel Hege Communications for

"Courtroom Mosquito" Radio PSA, Fight the Bite! Campaign 2010

 

Print Publication: Brochure

MERIT AWARD

Coffman Engineers - Marketing Team for

Coffman Engineers Healthcare Brochure

 

EXCELLENCE AWARD

Whitworth University for

Whitworth University Career Booklet

 

Print Publication: Magazine

MERIT AWARDS

Gonzaga University - Marketing and Communications for

Gonzaga Magazine by Gonzaga University

 

EXCELLENCE AWARD

EWU Marketing & Communications for

Eastern Magazine, the Magazine for Eastern Washington University Alumni and Friends

 

Print Publication: Newsletter

EXCELLENCE AWARD

Avista Montana Outreach Team for

Clark Fork Project Newsletter

 

Print Publication: Non-Profit Annual Report

MERIT AWARD

Heather Butler - North Idaho College for

North Idaho College Report to the Community

 

EXCELLENCE AWARD

Shriners Hospitals for Children – Spokane for

Shriners Hospital for Children - Spokane, Year in Review 2010

 

Print Publication: For-Profit Annual Report

EXCELLENCE AWARD

Jessie Wuerst, Avista Crop & Klündt | Hosmer for

Energy for a Smart Future - 2009 Annual Report of Avista Corp.

 

Print Publication: Direct Mail Products

MERIT AWARDS

Natural Resources Conservation Service for

Wetlands Postcard

 

EXCELLENCE AWARD

Coffman Engineers - Marketing Team for

Coffman Engineers Is Opening an Office in Honolulu, Hawaii

 

Print Publications: Other

MERIT AWARDS

Sterling International, Inc. for

RESCUE!® “Green Chemistry” Catalog

 

EXCELLENCE AWARD

Natural Resources Conservation Service for

Is it Good Under the Hood? Radio PSA CD Packaging, Natural Resources Conservation Service

 

Design: Poster

MERIT AWARDS

Heather Butler - North Idaho College of

North Idaho College Jazz Knows No Boundaries

 

EXCELLENCE AWARD

Whitworth University for

Whitworth Theatre Department "Is He Dead?" Poster

 

Design: Logo

EXCELLENCE AWARD

Klündt | Hosmer and LAWTON for

LAWTON Logo Family

 

Design: Brand Collateral

MERIT AWARDS

Desautel Hege Communications and Itron for

Itron OpenWay Presentation

 

EXCELLENCE AWARD

Sara Nelson Design, Ltd. for

Agapé Events Brand Collateral Materials

 

Design: Visual Display

EXCELLENCE AWARD

Natural Resources Conservation Service for

Harmony Floor Banners, Natural Resources Conservation Service

 

Design: Publication Cover

EXCELLENCE AWARD

Downtown Spokane Partnership for

"Downtown Fusion" Annual Magazine Cover

 

Design: Invitation or Greeting Card

MERIT AWARDS

Avista and Klündt | Hosmer for

2010 Avista Holiday Cards

 

EXCELLENCE AWARD

Gonzaga University - Sabrina Jones, Linda Lillard, Whitney Franklin, David Sonntag, Margot Stanfield for

Gonzaga University - Presidential Inauguration

 

Design: Photography

MERIT AWARD

John Carter, Saint George's School for

"Wild, Wet Ride" Saint George's School

 

EXCELLENCE AWARD

John Carter, Saint George's School for

"Kindergarten Smiles" Saint George's School

 

Design: Advertisement

EXCELLENCE AWARD

Klündt | Hosmer and April Pierre for

Kalispel Tribe of Indians Print Advertising Campaign

 

Design: Self-Promotion

EXCELLENCE AWARD

Desautel Hege Communications for

2010 Holiday Video - Desautel Hege Communications

 

Design: Other

MERIT AWARD

Sara Nelson Design, Ltd. for

Ice Harbor Brewing Specialty Beer Labels

 

EXCELLENCE AWARD

Sara Nelson Design, Ltd. for

Ice Harbor Brewing's IPA Packaging

 

Writing: News Release

EXCELLENCE AWARD

Natural Resources Conservation Service for

Snowpack declines, water worries rise, Natural Resources Conservation Service

 

Writing: Feature

MERIT AWARD

Natural Resources Conservation Service for

'Go-all-the-way' attitude pays Natural Resources Conservation Service

 

EXCELLENCE AWARD

EWU Marketing & Communications for

Out of the Ashes, the Bob Salle Story

 

Writing: Recurring column, editorial

MERIT AWARD

Natural Resources Conservation Service for

75 years after the Dust Bowl Editorial, Natural Resources Conservation Service

 

EXCELLENCE AWARD

Mo Copeland, Saint George's School for

"Head Lines" Saint George's School

 

Writing: Annual Report/Investor Relations

MERIT AWARDS

Stacy Hudson - North Idaho College for

North Idaho College Report to the Community

 

EXCELLENCE AWARD

Jessie Wuerst & John Wilcox, Avista Corp. for

Energy for a Smart Future - 2009 Annual Report of Avista Corp.

 

Electronic & Interactive Communications: External Internet Site

MERIT AWARD

Pearson Packaging Systems and Klündt | Hosmer for

Pearson Website

 

EXCELLENCE AWARD

EWU Web Team for

Eastern Washington University Website (URL: www.ewu.edu)

 

Electronic & Interactive Communications: Internal Internet SIte

EXCELLENCE AWARD

Pearson Packaging Systems and Klündt | Hosmer for

Pearson Intranet

 

Electronic & Interactive Communications: E-zines, E-newsletters, E-etc.

EXCELLENCE AWARD

Gonzaga University - Pete Tormey, Linda Lillard, Rajah Bose, Mary Jantsch, Tara Schmidt, Catherine Van, Dave Sonntag for

Gonzaga Online Newsletter - Gonzaga University

 

Electronic & Interactive Communications: Multimedia

EXCELLENCE AWARD

Whitworth University for

Whitworth University Student Profiles

 

Electronic & Interactive Communications: Social Media

MERIT AWARDS

City of Spokane for

Hey, Google. Pick Spokane!

 

EXCELLENCE AWARD

Whitworth University for

The B-Rob Big 3 Challenge

 

Electronic & Interactive Communications: Other

MERIT AWARDS

Avista and Klündt | Hosmer for

SustainAbility   Avista's Report on Our Performance 2010

 

EXCELLENCE AWARD

Whitworth University for

The B-Rob Big 3 Challenge Integrated Web Campaign

 

DIVISION II: MARKETING & COMMUNICATIONS CAMPAIGNS

Media Relations

EXCELLENCE AWARD

Desautel Hege Communications for

Kalispel Tribe Northern Quest Resort & Casino Media Relations Campaign

 

Internal Communications

MERIT AWARD

Stacy Hudson - North Idaho College for

NIC Internal Communications

 

EXCELLENCE AWARD

Laurine Jue / Avista for

Avista Performance Excellence

 

External Communications

MERIT AWARD

Ryan Gaard, EWU Marketing & Communications for

Fish & Chip Tournament

 

EXCELLENCE AWARD

Avista Corp., Coates Kokes Agency, Hamilton Studios for

The Powermonger by Avista Corp.

 

Community/Government Relations

MERIT AWARD

STCU for

"Who do you love?" - STCU Community Giving Campaign

 

EXCELLENCE AWARD

HollisterStier Allergy & Mentus Life Science for

HollisterStier Allergy's Bee Aware Program

 

DIVISION III: STUDENT MARKETING & COMMUNICATION WORK

 

EXCELLENCE AWARD

Brittany Wisner and Monica Calderon for

Harvest of Hope at Whitworth University